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Imagine hitting submit on your MBA applications with:
Confidence in your unique value and how you presented it to decision-makers.
A clear understanding of your values, career vision, and long-term goals.
The assurance that you earned admission—and scholarships—on your own merit.
That’s the MBA Protocol promise.
The all-in-one solution to achieving your MBA dreams
Whether you’re already researching MBA coaching services or still figuring out if this is your next move, you’re in the right place.
MBA Protocol is here to help you ace the MBA admissions process with confidence, clarity, and just a touch of fun.
This isn’t just about getting into business school. It’s about setting yourself up for a future filled with success, purpose, and maybe even a few scholarships that lighten the post-MBA debt load.

Your transformational MBA journey
Our flagship service, the MBA Guided Quest Program, is for those ready to elevate their soft skills, self-awareness, and confidence while crafting inspiring, authentic applications.

Think of it as Martial Arts training vs. a class at the gym. You don’t need to design your own workout plan. You’re handing yourself over to the master, who takes shared responsibility for your growth and success —admission to top schools, ideally with a hefty scholarship or two.
While we can’t control the outcome, we can control the process. With the Guided Quest, your coach guides you to focus and bring your best effort to every step. Our structure and proven processes, combined with your dedication, ensure your application reflects the very best of who you are.
But here’s the kicker: this program isn’t just about applications. It’s about you. Our clients report life-changing transformations—greater self-confidence, sharper communication skills, and crystal-clear clarity about who they are and where they’re headed.
And the results? Wherever you’re coming from… they’re almost magical.
Why the MBA Guided Quest?
We see two kind of folks walking through our door, you’re very likely either:
The Decisive Shopper
“I just want the best MBA coaching service out there. Why should I choose this one?”
The Unsure Explorer
“Do I even need coaching for my MBA applications? Can’t I figure this out on my own?”
Let’s answer both
At MBA Protocol, we’re not just about filling out forms and writing essays. We’re about transforming the way you see yourself, your goals, and your potential. Whether you’re aiming for top-tier programs or just want to maximize your chances, our process equips you with the tools, confidence, and clarity to go forth a kick 🍑.
So if you’re shopping around…
You’ve probably noticed that other services promise great results. You may also notice they also outline all the components of your MBA application.
Well, we’re different. How? Because we know the only real secret to MBA success is YOU (not what schools want). Here’s how the MBA Guided Quest stands out:
- Authenticity first: We’ll never shove you into a ‘perfect applicant’ mold. We’ll help you tell your story – one that’s so authentic, admission committees can’t help but fall in love with you.
- Growth and Development: The 12 Step MBA Success Protocol guides you to develop your executive soft skills throughout the process of preparing top notch apps. We don’t tell you what to say; we help you own your story and master the telling of it.
- Insider expertise: With decades of admissions coaching experience and thousands of successful clients, we know exactly what works.
Or if you’re not sure you even need coaching…
Let’s be honest: MBA applications are hard. Between school selection, networking, essays, resumes, interviews, and scholarships, it’s a maze that can make even the most confident applicant feel lost. It’s ok to feel lost. We are here to help you find yourself and shine.
Here’s the deal:
- Coaching isn’t just for people with weak applications or no friends and mentors to help. It’s for people who want to go from good to EXTRAORDINARY!
- 90% of MBA applicants underestimate how much strategy and storytelling matter in MBA applications. Don’t let that be you.
- You don’t have to figure it all out on your own. We’re here to guide you, every dang step of the way.
What sets us apart
We don’t just help you get into business school—we help you thrive before, during, and after. Here’s why our students love what we do:
- Results You Can See: Guided Quest clients average $90,000+ in scholarships, with many receiving full rides.
- Stories that Matter: We bring out the stories only you can tell, making you unforgettable to admissions committees.
- Post-MBA Ready: Our guidance continues even after you’re accepted, helping you nail internships and post-MBA roles.
What you get
When you enroll in MBA Guided Quest, you’re not just signing up for a service—you’re gaining a partner. Here’s what’s included:

One-on-One Coaching
Personalized guidance from experienced coaches.

Lifetime Resources
Access to tools, templates, and strategies that will serve you beyond your MBA.

Community Support
Regular Weekly Zoom calls and connections with other applicants on the same journey.
We designed this program to get maximum results, and that’s just what it does.
ALL YEARS
2023-24
2022-23
2021-22
Total Client Scholarships
Per Successful Client
Overall Client Success Rate
Guided Quest Success Rate
ALL YEARS | |
Total Client Scholarships | $29,469,556 |
Per Successful Client | $90,675 |
Overall Client Success Rate | 93.1% |
Guided Quest Success Rate* | 99.1% |
2023-24 | |
Total Client Scholarships | $5,618,528 |
Per Successful Client | $129,842 |
Overall Client Success Rate | 89.8% |
Guided Quest Success Rate* | 100% |
2022-23 | |
Total Client Scholarships | $7,401,021 |
Per Successful Client | $129,842 |
Overall Client Success Rate | 96.6% |
Guided Quest Success Rate* | 98.3% |
We’re especially proud of our scholarship numbers.
Not only because it’s a life-changing amount of money per person, but also because it reveals the effectiveness of our work more than any other stat. Schools want our clients so badly – thanks to the quality and authenticity of their applications – that they’re willing to pay them to convert. No other firm rivals these numbers.
TBH, we’re even more proud of how much our clients love the process of working with us.
Want to hear some of the stories behind these stats? Read what our phenomenal students have to say
Our curriculum
Career success and, therefore, MBA admissions success, requires 4 macroskills
In the MBA Guided Quest, your coach champions your growth along all four of these dimensions that we’ve proven time and again are what admissions committees value in their most prized admits.
Stage 1
Self-Awareness

Discover what makes you unique and why an MBA is your next step.
- Create a catalog of your standout life experiences.
- Receive a personalized 15+ page Life Story PowerPoint, crafted by your coach.
- Build confidence in your value and goals.
Map out a strategy for where to apply and how to position yourself.
- Develop a portfolio of dream, match, and safety schools.
- Build a 4-part Career Game Plan to demonstrate career vision and employability.
- Deepen your understanding of your post-MBA goals.
Stage 2
Choosing Up

Stage 3
Building Relationships

Strengthen your network and your application with impactful relationships.
- Gain insider friends at your target schools.
- Acquire deep knowledge of each program’s offerings and culture.
- Secure recommendations that enhance your profile.
Transform your application into a cohesive, powerful narrative.
- Write essays that inspire and connect emotionally, and that speak to YOU.
- Build a resume that screams CEO-level thinking skills, confidence, and impact.
- Craft an online application that highlights your unique value.
- Approach interviews and scholarship applications with the confidence that you will CRUSH them.
Stage 4
Communicating Brilliantly and Finding Your Voice

Want to go deeper?
Authenticity, confident humility, and executive presence are teachable skills. The MBA Success Protocol coaches your growth step by step.
Curious about the details? Here’s where we break down our 12 Steps – and show how we’re different.
The 12-Step MBA Guided Quest™

step 1

We don’t shove you into a one-size-fits-all mold. Instead, we take the time to get to know your values, experiences, and goals to help you write an authentic application that’s all but impossible to reject..
With this personalized approach, we guide you in choosing the most meaningful stories to highlight, ensuring your voice shines through every aspect of the process.
- Unlock your story: Complete the You Discovery™ Workbook to identify key life moments and values.
- Exclusive coaching: Receive a personalized Life Story PowerPoint, revealing insights into your character. Prepare to be surprised.
- Authenticity wins: Build the foundation to tell your story and wow the admissions team.
bonus: Train to take the GMAT & GRE
Test Tamer: The resources & courage you need to conquer the test & crush your MBA goals
Feeling overwhelmed by test prep? Test Tamer streamlines your study process for the GMAT & GRE exams and transform your anxiety into achievement. Test Tamer is offered exclusively FREE for MBA Protocol clients and includes:
- A focus on what matters: We help you refine your study process, which is actually what moves the needle when it comes to scores.
- Expert insights: Created by seasoned GMAT experts who understand the test inside and out, GMAT Tamer provides tips and techniques that are backed by experience and results.
- Comprehensive content tailored to you: From quant to verbal, integrated reasoning to analytical writing, GMAT Tamer covers every section of the test in depth, with clear explanations and examples. Then we answer your specific questions personally in office hours. Simple! Yes, and effective.


step 2

We believe in dreaming BIG, so we’ll assess your odds honestly then encourage you to aim high.
With expert guidance and planning, we’ll help ensure your school choices balance ambition and practicality, helping you fall into the 99.1% of MBA Success Protocol students who have successfully been admitted.
- Smart school selection: Use AI tools and expert advice to target your dream, match, and safety schools.
- Personalized guidance: Adapt your list as your profile evolves with coach support.
- Targeted results: Apply to programs that align with your goals and potential.
step 3

Career coaching is in our DNA. We go beyond traditional MBA application consulting to help you create a comprehensive, Career Game Plan with ambitious yet achievable goals, ensuring schools know you’re ready to make an impact post-MBA.
No other firm combines career strategy and MBA admissions like we do. Period.
- Build your roadmap: Develop a 4-part plan to showcase your shiny future and the path you’re on to get there.
- Expert coaching: Align your career goals with MBA opportunities to show intimate school fit at each program..
- Long-term vision: Inspire schools with a unique vision for leadership that only you could live.
step 4

Thorough research sets you apart and makes the road ahead brighter, so we encourage deep dives into schools and potential career paths. But don’t worry—we make it efficient and manageable with time-saving tools, AI hacks, and expert guidance.
- Save time: Use AI-driven templates and resources to streamline your research.
- Get the insights: Collect details that will drive a competitive edge in your essays and interviews.
- Stand out: Tailor applications with school-specific knowledge.
step 5

Networking is more than a box to check—it’s a skill schools actively evaluate during the application process because they know it’s crucial for post-MBA success. That’s why we coach you to network gracefully and confidently, equipping you with the tools to connect with students, alumni, and school reps.
- Network smarter: Learn to connect with alumni, students, and admissions officers.
- Use proven tools: Scripts and strategies make outreach effortless and remove the douche factor.
- Inside edge: Develop insights that show fit and commitment.
step 6

Recommendations play a pivotal role in your success, which is why we take them seriously. Unlike other consultants, we go beyond mere recommender selection advice to reviewing the actual letters to ensure they genuinely elevate your profile.
- Optimize recommendations: Select advocates who can amplify your strengths.
- Guided prep: Get templates and feedback to ensure powerful letters.
- Strategic advantage: Stellar recommendations that give your application an unfair advantage.
step 7

We know how to make your resume stand out from the crowd, thanks to Angela’s experience reviewing post-MBA resumes at BCG. Our process helps you create a polished, impactful resume that not only shines in MBA applications but also outpaces even the most competitive post-MBA job seekers.
Be in your own league.
- Tailored expertise: Collaborate on unlimited revisions with your coach.
- Proven methods: Master the art of the Badass Bullet with our intuitive and easy to apply framework.
- Lasting impact: Build a resume that impresses schools and recruiters alike and never pay someone to revise your resume again
step 8

We don’t dictate your story or edit your essays into something that sounds overpolished, or – even worse – like us instead of you. You and your coach collaborate to storyboard and shape brilliant stories through unlimited revisions. The result? New storytelling skills and essays that resonate deeply, written in your authentic voice.
- Personal storytelling: Write essays that authentically represent your journey and values.
- Unlimited revisions: Collaborate with your coach to refine every draft, till you both agree it can’t represent you better.
- Engage emotions: Write pieces that inspire, connect, and stand out.
step 9

School fit isn’t about guessing what admissions committees want to hear. Instead, we help you create a clear, thoughtful plan that connects each school’s unique offerings to your long-term goals, including ways you’ll contribute to the program’s community in your time there.
- Precise strategy: Align each program’s unique offerings with your goals.
- Authentic voice: Show your connection to schools without pandering.
- Unmatched results: Applications that resonate and get noticed.
step 10

We leave no stone unturned. From your online application to video essays to those sneaky short-answer sections, we help you polish every element to ensure it works in harmony with your overall story. Every component is an opportunity to stand out, and we make sure you’re fully leveraging them all.
- Complete the puzzle: Strategize and refine every detail of your application.
- Seamless submissions: Perfect short answers, video essays, and optional components.
- Flawless finish: Present a cohesive and compelling package.
step 11

We go beyond standard mock interviews. First, we teach you how to tackle the 4 core types of MBA interview questions with structured, strategic answers. Then, we work with you through personalized practice sessions, refining your responses and building your confident spontaneity skills to ensure you’re ready to impress.
- Pro-level prep: Leverage the Interview Hero Training Program for confidence.
- Mock interviews: Practice with personalized feedback to perfect your answers.
- Stand out: Nail every question and leave a lasting impression.
step 12

On average, our Guided Quest clients secure over $90,000 in unsolicited scholarships. But we don’t stop there. We equip you with negotiation strategies and tools to ask for—and get—more. Our approach ensures you increase your financial aid and maximize the ROI of your MBA journey.
- Maximize ROI: Learn negotiation techniques to increase scholarship offers (even if you hate negotiation).
- Expert decision-making: Receive guidance to choose the right program.
- Financial freedom: Reduce costs and focus on your MBA goals.
Bonus training
We’re in it for your long-term success so our program doesn’t end at the point of admission. Qualified Guided Quest students take the next step to post-MBA success with us at no additional charge.


YOMO
Join this group coaching with inspiring rising MBA peers to prepare for MBA recruiting so you can relax and enjoy being a student while still getting the job you really want post-MBA.
- Recalibrated vision: Throw out your essays, take stock of your values and desires, and set a plan to target what you really want post-MBA.
- Community of peers: Network with rising MBAs from the world’s top schools in the broader Career Protocol community.
- Unshakable Confidence: Start school knowing you’re ready to stand out in the competitive recruitment process.
SPITR
35% of MBAs go into consulting post-graduation for good reason. But that makes these jobs the hardest to get. Prepare for your consulting case interviews with our innovative Case Interview Hero program that helps you be the Smartest Person In The Room. The last time we ran it publicly, 65% of graduates got an MBB offer.
- Deep skill mastery: Master the 10 intuitive and bite-sized microskills of management consulting
- Demystify case interviews: Apply our unique framework to master the problem solving journey.
- Upleveled Confidence: Through innovative tools and practice, you’ll have an edge over your MBB-targeting peers.


Real students, real success
If that sounds like an amazing journey, it is.
But don’t take our word for it—here’s what some of our students have to say:
Start your MBA journey
Why wait to create the future you want? The MBA Guided Quest is your all-in-one path to success. From personal storytelling to scholarship negotiations, we’ll help you every step of the way.
Spots are limited.
Your path to MBA success
GET THE DELUXE ALL-IN SERVICE
MBA Guided Quest™
- All-in 1:1 private coaching and creative partnership for your MBA applications
- Calls during the process for essay brainstorming and troubleshooting, school selection, Career Game Planning
- High level strategic guidance on extra schools
- Unlimited revision of essays, recommendations, resume, and short answers
- Interview training + two coaching calls to prepare for your interviews
- Email access to your coach
- Two business day turnaround on all queries
- Access to all our MBA and career building resources
- Unlimited access through May 1, 2026
- Step-by-step MBA application success training
- Easy to use workbooks, templates, tools & spreadsheets
- Bonus resources to simplify and amplify your success: networking training, AI tools, MBAmo, our school research vault
- More fun, love, and unicorns on your MBA journey
Work with us risk-free
We know these are the two worst case scenarios:
Committing to an MBA coaching program that’s not ultimately the best fit for you.
Putting your heart and soul into applications only to achieve none of the results you wanted.
So we’ve got you covered with two guarantees.

100% Satisfaction Guarantee
Join the MBA Guided Quest Program today. If you don’t love the curriculum, coaching, and community, just send an email to [email protected] within 7 days of enrollment and we’ll refund 100% of your purchase.

MBA Success Guarantee
If you complete all the work of the MBA Success Protocol, regardless of which program you signed up for (Catalyst, Story Partnership, or Guided Quest)—including applying to at least two “safer” MBA programs—and do not receive an offer of admission from any MBA program this application season, you are eligible to participate in the next MBA Catalyst program for free. You will also receive a complimentary reapplication strategy call with a Career Protocol coach to help you refine your approach.
Conditions to Qualify for This Guarantee:
- Application Timing: Apply to MBA programs in either Round 1 or Round 2 of the year you take the program (applicants applying in Round 3, Round 4, or to deferred programs are not eligible).
- School Selection: Submit complete applications to at least two “safer” schools, as determined by MBAmo based on your application statistics.
- Proof of Work: Share all completed work from the program, along with application materials for all schools, with the Career Protocol team. (All materials will be kept confidential.)
Note: Any private, 1:1 coaching services (including Power Hours, Story Partnership, or Guided Quest sessions) are not forwarded or applied to the next season. If you choose to reapply with 1:1 support in the second season, these services are available for an additional fee.
You’ve got nothing to lose.
Got questions?

FAQs
What makes you different from other MBA admissions consultants?
Fred, for one!! But also, we’re not consultants; we’re coaches. Consultants claim to give you the ‘right’ answers. We know there are no right answers in this process. Instead, we’re teaching you how to get to know, own, and communicate your best self.
That manifests in three other important differentiators:
- Our creative process: We help you think through all the amazing dimensions of your life story, bring them together in an artful and inspiring narrative, and take ownership of it all as you go through the process so that your core level of self-confidence is permanently upleveled.
- Our perspective: We approach the whole process from a position of love. We see all of our clients for the magnificent, capable, brilliant beings that they are and hold them in the highest light as we go through the process. That way, whenever their vision of themselves isn't up to that level, they can catch up while we're working together. No one else does this.
- Our value: We’re also the only firm who builds up your executive skillset and lays the groundwork for long-term success, not just MBA admission. So our approach is pedagogical, exploratory, and focused on building capacity.
How do you define your success metrics?
We define our own success by three things:
- Clients reporting that working with us changed their lives for the better, above and beyond acceptance to top schools.
- Noticeable personal and professional growth for our clients in terms of self-awareness, confidence, communication, and other executive soft skills.
- Each client’s ability to say that they did their very best in their application and that THEY know that their submissions reflect their authentic best self.
We also care deeply about the ways in which our clients measure their own success: Acceptances to their top choice schools and scholarships.
We started meticulously tracking every client outcome in the 2021-22 cycle, so we have extremely accurate numbers on where they applied and gained admission, where they didn’t, and where they were offered scholarships.
Before 2021-22, we have accurate numbers on whether clients gained admission, where they were admitted, and what scholarships they were offered. We can’t give accurate acceptance rates on a school-by-school basis pre-2021 because we didn’t always track if someone applied somewhere they didn’t gain acceptance.
That said, here are some of our most impressive statistics:
ALL YEARS | |
Total Client Scholarships | $29,469,556 |
Per Successful Client | $90,675 |
Overall Client Success Rate | 93.1% |
Guided Quest Success Rate* | 99.1% |
2023-24 | |
Total Client Scholarships | $5,618,528 |
Per Successful Client | $129,842 |
Overall Client Success Rate | 89.8% |
Guided Quest Success Rate* | 100% |
2022-23 | |
Total Client Scholarships | $7,401,021 |
Per Successful Client | $129,842 |
Overall Client Success Rate | 96.6% |
Guided Quest Success Rate* | 98.3% |
What results can you promise me?
We can’t promise any specific results in terms of admissions or scholarships. We don’t control the outcome (unfortunately!!).
We have an incredibly strong track record, per the success metrics above, but your outcomes will depend on you.
Our process works because we guide our clients to communicate authentically in their applications. Authenticity is charismatic. It has a unique energy to it that schools can’t resist. It’s the hallmark of a true leader.
What we do promise is that if you do the work, you will know that you’re submitting applications that reflect the best of who you are in the most inspiring light. You will be proud of your work and confident that you have done the best you can do for yourself in your applications. Not because we said so, but because you know it yourself in your heart.
What’s the timeline for your services? When should I sign up?
The real work for R1 begins in June and goes through the application deadline. The work for R2 begins in October and goes until December 20 (so we can all enjoy the holidays).
We love it when folks sign up much earlier, because:
- They get their choice of coach
- They can get started laying the groundwork earlier (networking with schools, school research, career game planning, even resume development)
So here’s our advice about signing up. As soon as you know these two things, jump in:
- You are 100% sure you want to apply this year (for the upcoming R1 or R2 deadline)
- You are 100% sure you want to work with us
From the moment you sign up, you get access to all of our resources to simplify your life. You also get access to your coach to keep things efficient, productive, and fun. Why wait any longer? When you know, you know!
What does the general coaching process look like?
In addition to all the awesome resources in our portal, the amazing process we’re guiding you through (explained elsewhere on this page), and all the amazing group coaching calls you’ll join over the year(s), the heart of the work is a series of video calls, emails, and document exchanges directly with your coach.
You’ll be in fairly constant contact with your coach during peak essay season (June – August for R1 and October – December for R2), but we dictate communication format based on the task at hand. It ends up being a lot of calls, but we get on Zoom when we really need a two-way dialogue.
You’ll have access to our progress-tracking spreadsheet so you can track your work, and we trust you to self-manage your deliverables and do the work. We don’t schedule standing calls or check-in calls purely for accountability.
A good metaphor for working with us is like martial arts training. You hand yourself over to the master, who leads you through a process of personal development. The work is all yours; the tools and structure are all ours.
Do you only work with certain types of individuals?
We do not accept or reject clients based on their statistics. We’ve worked with extraordinarily accomplished individuals with ‘bulletproof’ profiles, and we’ve also worked with clients who have seemingly devastating weaknesses.
We’ll work with anyone, regardless of their test scores, GPA, work experience, or any other detail of their profile. In fact, we love a good challenge. As long as you’re ethical, humble, and willing to do the work and take what comes, we’ll tackle it together.
We do, however, only work with people who have the right mindset to benefit from the coaching we provide. Namely…
- You’re willing to do the work and manage yourself in this process (not expect us to do it for you)
- You’re trying to make the world a better place in your own way, whatever that means to you
- You’re ready to trust that by following our coaching, you will emerge on the other side successful and transformed
What do you expect of your clients?
We expect our clients to embrace the mindsets outlined above and then do their best work every step of the way.
We also ask our clients to adhere to five simple principles in their work with us and beyond:
- Honesty – truthful in all things at all times, with us and in all their communication
- Integrity – completing work in a timely manner and to a high degree of excellence
- Humility – willing to learn and open to discovery
- Accountability – taking full responsibility for your actions and effort, knowing that neither we nor you control the outcome
- Respect – understanding and honoring boundaries, seeking to communicate clearly, effectively, and proactively
You can find more FAQs here.
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