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If you want a team that will believe in your greatness, challenge you to bring out your best, and never give up on your potential, then you’ve found the team for your MBA journey.

We’re here to help you transform your future.

We started MBA Protocol because we wanted to help caring people get ahead faster.

We believe in the infinite potential of the human spirit, the status-quo-altering power of kindness, and the magic you create when you do what you love.

And so MBA Protocol was born of Angela’s experience coaching – primarily post-MBA top performers at top firms and business schools – to deliver elite soft skill development training to the next generation of aspiring leaders.

MBA Protocol leverages the wisdom of our parent company, Career Protocol, the expertise and experience of our team of rockstar coaches, and everything we know about career advancement to help you achieve your MBA dreams.

You already care. Let’s get you to a position where you can make the greatest impact possible.

The MBA Protocol Difference

Finding Your Voice

There are no shortcuts to self-expression. No robot, consultant, or friend should be allowed to put words in your mouth. Your story is part of your legacy. We help you do the hard work to uncover yours and tell it in your most authentic and inspiring voice. Your confidence will be permanently upleveled after this.

Brutally Honest Loving Kindness

We genuinely believe you’re awesome, so we talk to you like a mature adult who knows that the fastest way to results is through the honest truth. We’ll be brutally frank if your work doesn’t live up to your potential, and we always treat you with the loving kindness you deserve.

Personal and Professional Development

We’re invested in your long-term success. We know what’s coming for you post-MBA, and we want you not only to get in, but also to be ready to crush it on the other side. That’s why we coach instead of consult. Working with us, you’ll expand your self-awareness, communication, and relationship skills (the ones that differentiate top-performers post-MBA).

Emphasis on Joy

It’s a lot harder to have a happy ending to an unhappy journey. We want every step of the way to be rewarding and fun. We’ll keep things light even when they’re tough; we’ll cheer you on when confidence dips; and we’ll help you take it all just a little less seriously, even while you’re kicking and taking names.

Say Hello
to Your Career’s BFF

In all of our projects and programs, we teach The MBA Protocol: an immediately applicable set of macro- and microskills that help you fulfill your potential and be happy at work.

We’ve cracked the code. The skills you develop working with us will help you get into business school, move into a better job, and be a top performer in your field. Once you learn the Protocol, it’s yours forever.

Self-Awareness

Helps you understand how to be true to yourself in a world that has other prioritie

Choosing Up

Empowers you to pick the uplifting perspective, the inspiring story, and the course of action that gives joy.

Communication

Gets things done because nothing great in this world happens without collaboration.

Relationship Skills

Make you happier and drive the vast majority of new opportunities available to you.

Growing

Those who know how to do it bravely enjoy the most fun and the greatest rewards.

Meet Our
Leadership Team

Angela, Our Founder

Angela started this whole thing. She’s much more than a Booth MBA and former Boston Consulting Group Consultant and Recruiter; she’s a veteran coach with two decades of experience helping thousands of MBAs achieve their dreams.

As a student of human nature and a servant of human potential, Angela’s mission is to help you find your voice and sing the song you’re here to sing in life.

Her practical tools and transformational coaching offer you the chance to build a career you love on your own terms. She believes happiness at work is a right, not a privilege.

Work with any member of our team and you’re going to engage with Angela. She makes frequent appearances in our Community Huddles (regular group coaching calls & workshops), Q&As, and hot seats. She also works 1:1 with select clients for a supplemental big boss fee.

Angela’s thought leadership is featured at Poets&Quants, Forte Foundation, YouTube, and in her two bestselling books on interviewing like a superhero and networking without feeling like an a-hole.

Heather, Head of Student Success, Growth, and Business Development

Heather is an advocate for human potential and a champion for creating opportunities. She envisions a world where business, joy, love, and meaning collide—and her belief in this, and your, potential is unwavering.

Heather is a steward of business education. She sees it as a catalyst for profound personal and global transformation. As the former Chief Operating Officer of Poets&Quants, for years she’s brought together schools, applicants, industry leaders, and governments fostering innovation, collaboration, and responsible management initiatives.  Her leadership culminated in the launch of a groundbreaking event with Times Higher Education and the United Nations, proving that impact, profit, joy, and well-being all have a place in industry and can be more than sustainable, but thrive together.

You’ll see Heather most during meetings and huddles in the community and you can always, always email her. She MIGHT be your Biggest. Cheerleader. Ever.

Daniel, Head of Operations and Project Management

Daniel Plata has a Masters in Systems Engineering from SMU. Over his 20-year career in Engineering, Management and Consulting, working with engineering companies such as Bell Helicopter, Amazon and Capgemini, Daniel has focused on design, integration and management of complex systems and their life cycles. 

Throughout his career, he’s held pivotal roles in people management, project and risk management, and financial oversight of large scale programs. Building on that experience, he has helped people from various backgrounds and strengths to elevate their soft skills and achieve, or even exceed, their career goals.

Transitioning from the engineering domain, Daniel now contributes expertise to Happy At Work, focusing on guiding clients to a happy work experience through proven leadership and strategic insights.

Meet Our Coaches

Our Chief International Officer, Charli has over 15 years of experience in higher education in international project management, marketing, and recruitment. She has worked in over 50 countries with clients from countless more! 

Charli knows all too well that your best stories are often found in the least expected places. She wants to help you tell your stories with pride and appreciation for how far you’ve come. Plus, she’s our resident cheerleader. No one will help you feel more confident than Charli, and if you don’t already see how freakin’ awesome you are, you will after working with her!

Going the MBA route? It’s worth noting that Charli was also an admissions committee reader for 10 years across multiple institutions, including 3.5 years as the Associate Director for International Admissions at Cornell’s Johnson School of Business.

If you want to meet your inner brilliance, uncover a new level of belief in yourself and your vision, and then bring it to life, choose Charli.

Read Charli's full story

Jenn is the kind of person friends and family count on to help them move – and to pack everything in color-coded, clearly labeled boxes. She teaches us all how much fun and harmony can be found in getting and staying organized. And she’ll do the same for you.

She was a program manager at the NYC Department of Education, helping the system’s 140,000 students who were off-track earn their diplomas. At Booth’s Rustandy Center for Social Innovation, she directed the CRED (Creating Real Economic Destiny) competition for MBA students all over Chicago. And at Pfizer, she managed a multi-national research study to assess the market for new products.

If you need someone to help you organize and structure your thoughts and ideas into cohesive stories and plans, Jenn is your girl.

Read Jenn's full story

Heather is an advocate for human potential and a champion for creating opportunities. She envisions a world where business, joy, love, and meaning collide—and her belief in this, and your, potential is unwavering.

Heather is a steward of business education. She sees it as a catalyst for profound personal and global transformation. As the former Chief Operating Officer of Poets&Quants, for years she’s brought together schools, applicants, industry leaders, and governments fostering innovation, collaboration, and responsible management initiatives.  Her leadership culminated in the launch of a groundbreaking event with Times Higher Education and the United Nations, proving that impact, profit, joy, and well-being all have a place in industry and can be more than sustainable, but thrive together.

You’ll see Heather most during meetings and huddles in the community and you can always, always email her. She MIGHT be your Biggest. Cheerleader. Ever.

Read Heather's full story

Vijay was Career Protocol’s first official client when we launched our flagship MBA application service in 2018. We toiled together across two rounds and many months to discover his values, communicate his value adds, and land him the ideal MBA offer for him: admission to Stanford GSB’s MsX program. Knowing his values and strengths so well, especially his love of mentorship and developing others, it was a no-brainer and a great to welcome him back to the team as a coach after he completed his MBA studies.

Our resident Social Impact expert, Vijay brings a ton of love, commitment, and joy to his work guiding clients to fulfill their potential and vision for impact. Vijay is so passionate about the development of others that he founded a social impact corporation during his time at Stanford that helps educational institutions in Latin America succeed. Ask him about it!

Read Vijay's full story

Sarah upped our grammar game by about a thousand points when she joined the team. Our resident writing expert and Northwestern University PhD in English, Sarah is an absolute genius at helping clients express themselves in the clearest, most authentic, and most powerful way possible. She’s obsessed with the written word, having studied the craft of writing in educational and professional settings for more than a decade.

Sarah is a teacher at heart and is passionate about the art of self-expression. In addition to Coaching, Sarah is our Client Success Manager, so she’ll make sure you have everything you need to succeed!

Choose Sarah as your Coach if you want to get in touch with your writerly identity, channel your own unique voice, and emerge as a confident and influential communicator.

Read Sarah's full story

Our GMAT genius, Brian worked previously as a top instructor at Manhattan Prep. It was his job to think about how to make achieving dream scores easier, more efficient, and faster for students.

Brian is a curious listener, a compassionate shoulder to lean on, and a great storyteller. But what makes him a rockstar at this job is his reflective, calming presence and his tireless commitment to your excellence.

Read Brian's full story

We’ve trained caring and ambitious leaders at…

3 Steps to MBA
Admissions Success

Ready to kickstart your MBA application journey?
Here’s your 3-step path to an inspiring new future.

1. Start with inspiration
Kick off your MBA journey with one of our free MBA application courses. Learn to tune out the noise, focus your vision, leverage your strengths, and show your best, most authentic self to school decision makers.
2. Master MBA soft skills
Enroll in one of our transformational coaching programs. Choose from our intensive 1:1 Guided Quest or our crowd favorite MBA Catalyst group coaching program. With a team of coaches and a supportive community of peers by your side, your MBA journey won’t just be successful, it’ll be fun!
3. Own your future
Find your voice, submit applications you love, choose from among multiple offers, prepare for MBA recruiting, and begin your bright new future with a top-notch MBA in your back pocket.

3 Steps to MBA
Admissions Success

Ready to kickstart your MBA application journey?

1. Start with inspiration

Kick off your MBA journey with one of our free MBA application courses. Learn to tune out the noise, focus your vision, leverage your strengths, and show your best, most authentic self to school decision makers.

2. Master MBA soft skills

Enroll in one of our transformational coaching programs. Choose from our intensive 1:1 Guided Quest or our crowd favorite MBA Catalyst group coaching program. With a team of coaches and a supportive community of peers by your side, your MBA journey won’t just be successful, it’ll be fun!

3. Own your future

Find your voice, submit applications you love, choose from among multiple offers, prepare for MBA recruiting, and begin your bright new future with a top-notch MBA in your back pocket.

Class of 2024 Admit
Class of 2024 Admit
“I was originally very skeptical about working with an MBA consultant. But Angela knew the MBA landscape in and out, was immediately candid about my prospects, and exactly what I needed to get done by which dates to give me the best chances at going to business school. And beyond all of this, she was friendly and great to talk to, and a fantastic sounding board for all the questions I had.”
NYU Stern Class of 2024 Admit
NYU Stern Class of 2024 Admit
“Charli pushed me to delve into the depths of my story, and share my narrative in an empowering and authentic way. Multiple mock interviews with her helped me better articulate my journey, and boosted my confidence for the actual interviews.”
Class of 2024 Admit
Class of 2024 Admit
“From day 0, Louise considers you and herself a team. She even took extra mock interviews to ensure I had multiple admits. Honestly, I used to look forward to our weekly calls because she is so positive yet a realist!”
Michigan Ross Class of 2022 Admit
Michigan Ross Class of 2022 Admit
“I was most impressed by the accuracy of my key character themes, anecdotes, personality traits, and other very rich details Sarah deduced from the simple life narrative I shared. These details were critical to not only the individual stories told in my essay but also the entire structure of it.”
Class of 2023 Admit
Class of 2023 Admit
“During my time working with her, Jenn was my biggest cheerleader and helped me not only craft my story for why b-school but also contextualize my unique strengths and “superpowers” as a candidate.”
Class of 2023 Admit
Class of 2023 Admit
“We redrafted and redrafted until my essays were in the absolute sweet spot, and never once did I feel that I was getting anything less than 100% from Brian. My results? Interviews at 2 top-5 schools, and admission with $ to one of them, as well as full-ride scholarships to two of my safety picks.”
Class of 2024 Admit
Class of 2024 Admit
“I learned the art of applying to business school, what matters to me/my values, and in general appreciated having an insightful, caring, and kind sounding board for business school and general career woes. Grateful is the only word I’m left with when I reflect on my MBA app journey with Aziz and CP!”
Chicago Booth Class of 2024 Admit
Chicago Booth Class of 2024 Admit
“Other than helping me with my MBA application, Angela really went above and beyond. Besides thousands of other things, the thing I am grateful for the most is that she gave me career and life advice as well. All in all, I would strongly recommend Angela.”
Class of 2024 Admit
Class of 2024 Admit
“On paper, I am below average on literally every metric at every school in the top 20, but because of the guidance I received at Career Protocol, I find myself with multiple offers, including one from HBS. Charli gave me the confidence to believe I had a shot, and she ensured that I gave that shot everything I had.”
Class of 2024 Admit
Class of 2024 Admit
“I was nervous that my writing style would come across as dull and uninspired, but with Louise’s help, I was able to find more engaging ways to connect through my writing. She was excited to learn about me and my experiences.”
CBS Class of 2022 Admit
CBS Class of 2022 Admit
“Sarah [has] an English PhD from one of the nation’s top universities and can effectively communicate - verbally and on paper - better than most CEOs. She is literally a MASTER of the English language and is able to take your thoughts, analyze them, and convey them better than anyone I have ever worked with to date.”
Class of 2024 Admit
Class of 2024 Admit
“Jenn’s patience, empathy, collaborative nature, and kindness paired with her continuously pushing and asking the tough but right questions, made her an amazing partner. I could not have imagined having gone through the process with anyone else.”
Class of 2024 Admit
Class of 2024 Admit
“Despite his cool, laid-back demeanor, Brian kept me on schedule and accountable to all deadlines throughout the process. His guidance directly led to 4 interviews, 3 admission decisions and ultimately my enrollment at a top-5 program.”
Class of 2022 Admit
Class of 2022 Admit
“From cheering me on (and recommending a tutor!) during my GRE attempts, coaching my recommenders, providing essay revisions, to performing mock interviews, Aziz showed up for me every step of the way without judgment.”

Our Support Team

Tina

Graphic and Web Designer. Tina makes everything around here look pretty.

Ariana

Community Engagement and Student Success Manager. Chief Fun Officer.

Rich

Word guru, idea spinner, Editor in Chief.

Robert

Video wrangler, editing expert, visual storyteller.

Shannon

Content whiz, editor, and librarian apprentice.

Alyssa

Curriculum designer; student success strategist.

The entire MBA Protocol team is here to help you meet your future with authenticity, bravery, kindness, and a healthy dose of laughter.