Stop your MBA scrolling right here.
If you want a team that will believe in your greatness, challenge you to bring out your best, and never give up on your potential, then you’ve found the team for your MBA journey.


We’re here to help you transform your future.
We started MBA Protocol because we wanted to help caring people get ahead faster.
We believe in the infinite potential of the human spirit, the status-quo-altering power of kindness, and the magic you create when you do what you love.
And so MBA Protocol was born of Angela’s experience coaching – primarily post-MBA top performers at top firms and business schools – to deliver elite soft skill development training to the next generation of aspiring leaders.
MBA Protocol leverages the wisdom of our parent company, Career Protocol, the expertise and experience of our team of rockstar coaches, and everything we know about career advancement to help you achieve your MBA dreams.
You already care. Let’s get you to a position where you can make the greatest impact possible.
The MBA Protocol Difference

Finding Your Voice
There are no shortcuts to self-expression. No robot, consultant, or friend should be allowed to put words in your mouth. Your story is part of your legacy. We help you do the hard work to uncover yours and tell it in your most authentic and inspiring voice. Your confidence will be permanently upleveled after this.
Brutally Honest Loving Kindness
We genuinely believe you’re awesome, so we talk to you like a mature adult who knows that the fastest way to results is through the honest truth. We’ll be brutally frank if your work doesn’t live up to your potential, and we always treat you with the loving kindness you deserve.


Personal and Professional Development
We’re invested in your long-term success. We know what’s coming for you post-MBA, and we want you not only to get in, but also to be ready to crush it on the other side. That’s why we coach instead of consult. Working with us, you’ll expand your self-awareness, communication, and relationship skills (the ones that differentiate top-performers post-MBA).
Emphasis on Joy
It’s a lot harder to have a happy ending to an unhappy journey. We want every step of the way to be rewarding and fun. We’ll keep things light even when they’re tough; we’ll cheer you on when confidence dips; and we’ll help you take it all just a little less seriously, even while you’re kicking and taking names.

Say Hello
to Your Career’s BFF
In all of our projects and programs, we teach The MBA Protocol: an immediately applicable set of macro- and microskills that help you fulfill your potential and be happy at work.
We’ve cracked the code. The skills you develop working with us will help you get into business school, move into a better job, and be a top performer in your field. Once you learn the Protocol, it’s yours forever.


Self-Awareness
Helps you understand how to be true to yourself in a world that has other prioritie

Choosing Up
Empowers you to pick the uplifting perspective, the inspiring story, and the course of action that gives joy.

Communication
Gets things done because nothing great in this world happens without collaboration.

Relationship Skills
Make you happier and drive the vast majority of new opportunities available to you.

Growing
Those who know how to do it bravely enjoy the most fun and the greatest rewards.
Meet Our
Leadership Team

Angela, Our Founder
Angela started this whole thing. She’s much more than a Booth MBA and former Boston Consulting Group Consultant and Recruiter; she’s a veteran coach with two decades of experience helping thousands of MBAs achieve their dreams.
As a student of human nature and a servant of human potential, Angela’s mission is to help you find your voice and sing the song you’re here to sing in life.
Her practical tools and transformational coaching offer you the chance to build a career you love on your own terms. She believes happiness at work is a right, not a privilege.
Work with any member of our team and you’re going to engage with Angela. She makes frequent appearances in our Community Huddles (regular group coaching calls & workshops), Q&As, and hot seats. She also works 1:1 with select clients for a supplemental big boss fee.
Angela’s thought leadership is featured at Poets&Quants, Forte Foundation, YouTube, and in her two bestselling books on interviewing like a superhero and networking without feeling like an a-hole.

Heather, Head of Student Success, Growth, and Business Development
Heather is an advocate for human potential and a champion for creating opportunities. She envisions a world where business, joy, love, and meaning collide—and her belief in this, and your, potential is unwavering.
Heather is a steward of business education. She sees it as a catalyst for profound personal and global transformation. As the former Chief Operating Officer of Poets&Quants, for years she’s brought together schools, applicants, industry leaders, and governments fostering innovation, collaboration, and responsible management initiatives. Her leadership culminated in the launch of a groundbreaking event with Times Higher Education and the United Nations, proving that impact, profit, joy, and well-being all have a place in industry and can be more than sustainable, but thrive together.
You’ll see Heather most during meetings and huddles in the community and you can always, always email her. She MIGHT be your Biggest. Cheerleader. Ever.

Daniel, Head of Operations and Project Management
Daniel Plata has a Masters in Systems Engineering from SMU. Over his 20-year career in Engineering, Management and Consulting, working with engineering companies such as Bell Helicopter, Amazon and Capgemini, Daniel has focused on design, integration and management of complex systems and their life cycles.
Throughout his career, he’s held pivotal roles in people management, project and risk management, and financial oversight of large scale programs. Building on that experience, he has helped people from various backgrounds and strengths to elevate their soft skills and achieve, or even exceed, their career goals.
Transitioning from the engineering domain, Daniel now contributes expertise to Happy At Work, focusing on guiding clients to a happy work experience through proven leadership and strategic insights.

Meet Our Coaches
Our Chief International Officer, Charli has over 15 years of experience in higher education in international project management, marketing, and recruitment. She has worked in over 50 countries with clients from countless more!
Charli knows all too well that your best stories are often found in the least expected places. She wants to help you tell your stories with pride and appreciation for how far you’ve come. Plus, she’s our resident cheerleader. No one will help you feel more confident than Charli, and if you don’t already see how freakin’ awesome you are, you will after working with her!
Going the MBA route? It’s worth noting that Charli was also an admissions committee reader for 10 years across multiple institutions, including 3.5 years as the Associate Director for International Admissions at Cornell’s Johnson School of Business.
If you want to meet your inner brilliance, uncover a new level of belief in yourself and your vision, and then bring it to life, choose Charli.
Jenn is the kind of person friends and family count on to help them move – and to pack everything in color-coded, clearly labeled boxes. She teaches us all how much fun and harmony can be found in getting and staying organized. And she’ll do the same for you.
She was a program manager at the NYC Department of Education, helping the system’s 140,000 students who were off-track earn their diplomas. At Booth’s Rustandy Center for Social Innovation, she directed the CRED (Creating Real Economic Destiny) competition for MBA students all over Chicago. And at Pfizer, she managed a multi-national research study to assess the market for new products.
If you need someone to help you organize and structure your thoughts and ideas into cohesive stories and plans, Jenn is your girl.
Heather is an advocate for human potential and a champion for creating opportunities. She envisions a world where business, joy, love, and meaning collide—and her belief in this, and your, potential is unwavering.
Heather is a steward of business education. She sees it as a catalyst for profound personal and global transformation. As the former Chief Operating Officer of Poets&Quants, for years she’s brought together schools, applicants, industry leaders, and governments fostering innovation, collaboration, and responsible management initiatives. Her leadership culminated in the launch of a groundbreaking event with Times Higher Education and the United Nations, proving that impact, profit, joy, and well-being all have a place in industry and can be more than sustainable, but thrive together.
You’ll see Heather most during meetings and huddles in the community and you can always, always email her. She MIGHT be your Biggest. Cheerleader. Ever.
Vijay was Career Protocol’s first official client when we launched our flagship MBA application service in 2018. We toiled together across two rounds and many months to discover his values, communicate his value adds, and land him the ideal MBA offer for him: admission to Stanford GSB’s MsX program. Knowing his values and strengths so well, especially his love of mentorship and developing others, it was a no-brainer and a great to welcome him back to the team as a coach after he completed his MBA studies.
Our resident Social Impact expert, Vijay brings a ton of love, commitment, and joy to his work guiding clients to fulfill their potential and vision for impact. Vijay is so passionate about the development of others that he founded a social impact corporation during his time at Stanford that helps educational institutions in Latin America succeed. Ask him about it!
Sarah upped our grammar game by about a thousand points when she joined the team. Our resident writing expert and Northwestern University PhD in English, Sarah is an absolute genius at helping clients express themselves in the clearest, most authentic, and most powerful way possible. She’s obsessed with the written word, having studied the craft of writing in educational and professional settings for more than a decade.
Sarah is a teacher at heart and is passionate about the art of self-expression. In addition to Coaching, Sarah is our Client Success Manager, so she’ll make sure you have everything you need to succeed!
Choose Sarah as your Coach if you want to get in touch with your writerly identity, channel your own unique voice, and emerge as a confident and influential communicator.
Our GMAT genius, Brian worked previously as a top instructor at Manhattan Prep. It was his job to think about how to make achieving dream scores easier, more efficient, and faster for students.
Brian is a curious listener, a compassionate shoulder to lean on, and a great storyteller. But what makes him a rockstar at this job is his reflective, calming presence and his tireless commitment to your excellence.
We’ve trained caring and ambitious leaders at…










3 Steps to MBA
Admissions Success
Ready to kickstart your MBA application journey?
Here’s your 3-step path to an inspiring new future.
1. Start with inspiration
2. Master MBA soft skills
3. Own your future
3 Steps to MBA
Admissions Success
Ready to kickstart your MBA application journey?
1. Start with inspiration
Kick off your MBA journey with one of our free MBA application courses. Learn to tune out the noise, focus your vision, leverage your strengths, and show your best, most authentic self to school decision makers.
2. Master MBA soft skills
Enroll in one of our transformational coaching programs. Choose from our intensive 1:1 Guided Quest or our crowd favorite MBA Catalyst group coaching program. With a team of coaches and a supportive community of peers by your side, your MBA journey won’t just be successful, it’ll be fun!
3. Own your future
Find your voice, submit applications you love, choose from among multiple offers, prepare for MBA recruiting, and begin your bright new future with a top-notch MBA in your back pocket.














Our Support Team

Tina
Graphic and Web Designer. Tina makes everything around here look pretty.

Ariana
Community Engagement and Student Success Manager. Chief Fun Officer.

Rich
Word guru, idea spinner, Editor in Chief.

Robert
Video wrangler, editing expert, visual storyteller.

Shannon
Content whiz, editor, and librarian apprentice.

Alyssa
Curriculum designer; student success strategist.
