Client stories / Luis
Client story · ESADE and IE
From Investment Analyst to Asset Management in Spain: Luis Got Into Both of His Top-Choice Master’s Programs
How he turned being let go into a clear plan for a new career in a new country
Luis got into ESADE and IE with merit awards
Representative client image (AI-generated)
Before MBA Protocol
When we started working together, I had recently been let go from my role as an Investment Analyst at a global investment consulting firm, where I supported institutional investment portfolios. I enjoyed the work and knew I wanted to stay in investments, but after leaving the firm, I was unsure what my next step should look like. I wanted to move to Spain and complete a strong master’s program that could help me continue building a career in investments there. I had done some research on my own, but I was struggling to narrow down the right schools and explain my background and goals in a way that felt clear.
Why a master’s, why now
My goal after the master is to work in Spain and transition from investment consulting into asset management, with the longer-term goal of becoming a portfolio manager. That direction became much clearer through my conversations with Tiffany. She encouraged me to reflect on my previous work experience, what I enjoyed most about it, and where I wanted to take my career next. Those conversations helped me see that asset management was the path I wanted to pursue and gave me a clearer reason for choosing a finance-focused program.
I decided a master was the right path because I was trying to make two changes at the same time. I wanted to move abroad and transition from investment consulting into asset management. I knew that trying to make both changes through a job search alone, without a local network or experience in the market, would be difficult. A master would help me strengthen my finance skills, build relationships, and access new recruiting opportunities.
Why MBA Protocol
I first discovered MBA Protocol through YouTube, and I liked how practical and honest their advice felt. After that, I chose MBA Protocol because my first conversation with Angela felt personal from the beginning. She understood that I was not simply applying to school but trying to make a larger change in both my career and my life. I also liked that their process focused on helping me understand my own story and goals before jumping into the applications. I felt that I needed more than editing support. I needed structure, honest guidance, and someone who could help me make sense of the decisions ahead. That combination made it feel like the right fit for me.
The work we did together
The biggest changes for me were in storytelling, confidence, and clarity about my goals. I knew my experiences were important, but I did not know how to connect them into a clear story or explain why my next step made sense. Through the application process, I learned to find the common thread across my background and communicate it in a way that still felt like me. My goals also became more focused. As my story and goals became clearer, my confidence grew. By the time I reached the interviews, I could answer questions more naturally because I understood what I wanted and why.
The MBA Protocol Coach Advantage
The biggest way Tiffany helped me was by bringing structure to my ideas without taking away my voice. She asked thoughtful questions that pushed me to think more deeply about my experiences, and her feedback helped me express what I already wanted to say more clearly. She was also very encouraging throughout the process and broke everything down into manageable next steps. I appreciated that she often offered extra help or pointed me toward additional resources and opportunities whenever she thought they could make a difference. I never felt like she was trying to turn me into a different applicant. She helped me present the strongest and most honest version of myself.
Admission Results
I was admitted to my two top choice programs at ESADE and IE, and I also received merit awards. Beyond those results, I finished the process with a stronger resume, essays that felt personal and true to my experience, and much more confidence in interviews. Receiving the acceptances was both exciting and a huge relief. I was unsure how schools would view my background, so being accepted by both made me feel that all the work we had done to tell my story had come together.
“I never felt like she was trying to turn me into a different applicant. She helped me present the strongest and most honest version of myself.”
Luis, ESADE and IEAdvice to other pivoters
My advice would be not to wait until you have every detail figured out before getting started. Take the time to think honestly about why you want to make the change and the experiences that have shaped you, including the setbacks. Do not try to create a perfect story or say what you think schools want to hear.
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