They weren’t sure they were competitive either.
Read what happened to people who felt the same way, in their own words.
541 client stories 176 reviews on Poets&Quants $109,000 average scholarship per admitted client (last 3 years)
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Got into Chicago Booth and Kellogg + 1 more
Success! I received offers from Kellogg, Booth, and Columbia, with a total of $390k in scholarships!
3 M7 Admits and $390K in scholarships as an unusual candidate
When I decided in September 2024 to apply for round 2 by January, it was a sprint. I had just a few months to study for the GMAT, get my applications in order, and make some magic happen. I was referred to Angela by my GMAT instructor, and I could immediately tell she was a great fit. She has a fascination for good stories, and having started three cannabis companies, and grown up across several countries, mine was anything but a traditional MBA path.
We signed the contract in early December and hit the ground running. Her process was incredible. The way she made me download what felt like my entire life into a structured brainstorming session, my accomplishments my personality, who I was as a person, it felt like no stone was left unturned. It’s a wild feeling to have someone analyze your life and come back with insights you never considered yourself. Experiences I thought were mediocre she called out as “rockstar” stories. It felt like she was helping me craft my autobiography, not just for work, but really digging into my personality and letting it show through in every application.
We were in a race against time, and our time zone difference was actually a huge advantage. I would work on essays late into the evenings, send them at 1am, and wake up to comments from her. Rinse and repeat.
After submitting apps I was genuinely proud of, the results were humbling. I went 0/4. But I wasn’t deterred. I retook the GMAT and improved my score by 100 points. The following September, I went back into the process armed with essays I’d already written, stories I’d already excavated, and a clearer strategic gameplan Angela helped me create for reapplying. I was much more focused in the stories I told, and my career vision more aligned to my experience. Angela checked in on me, helped me retool my narrative approach, and armed me with the tools to approach this cycle myself. Success! I received offers from Kellogg, Booth, and Columbia, with a total of $390k in scholarships! (After negotiating, of course.)
I truly couldn’t have done it without her. Her ability to identify and elevate great stories is unmatched, and her genuine investment in my success across two application cycles despite me only paying for one made all the difference. She has my strongest recommendation.
The highlighted sentences are the ones quoted above.
Your story won’t look like this one, and it doesn’t need to. Tell us yours on a free 25-minute call and you’ll know whether we’re the right team for you.
Let’s talk about my storyGot into Wharton and Chicago Booth + 5 more
Results including acceptances from 7 out of the 8 programs I applied to, with 5 of them offering me scholarships totaling $500,000.
Brian Birdwell & Career Protocol - Best No-Regret Decision I've Made
Personalized introspective MBA application experience with stellar outcomes.
One of the amazing things about Brian and the Career Protocol team is that they helped me whittle the many vast ideas in my brain down to concise essays that got results. Results including acceptances from 7 out of the 8 programs I applied to, with 5 of them offering me scholarships totaling $500,000. I went from worrying about not getting in anywhere to getting in virtually everywhere I applied. Acceptances included: Wharton, Booth, Kellogg, Columbia, Ross, Johnson, Fuqua. Brian helped me through the process end to end, and I wholeheartedly recommend Brian Birdwell at Career Protocol.
But since essays are done, here are some bullet points that describe how amazing it was to work with Brian: • When I initially decided to apply to MBA programs and work with Brian and the Career Protocol team, I didn’t know what I was getting into but took a leap of faith. I am so glad I did. • When I decided to go forward with applying to MBA programs, I felt behind. Brian accelerated my process to apply to 8 schools during ONE ROUND. He helped me through the journey by meeting me where I was at. He knocked it out of the park. • Brian keeps it real. He is very down to earth and easy to talk to. This was so helpful for me to be able to be authentic with him, the process, and my applications. • He was firm when needed and encouraging when I felt down. • Brian knows and has in-depth experience with the application process, enabling him to help me maintain the right mindset and avoid overthinking. • Brian is organized, thorough, sharp, and really knows his stuff. He’s extremely talented and smart. He kept the process lighthearted, which helped me relax. I definitely needed the humor and those laughs! • He is RELIABLE. I would hear back from him quickly with updates. Communication felt easy. • Scheduling video calls was easy, even with my busy schedule. Him being based in the United States / the time zones worked well for me. • He was one of my biggest cheerleaders throughout this process and helped motivate me to keep pushing forward. This helped me cross each hurdle, especially when it came time for interviews. • He focused on me and who I am rather than using a school focused lens throughout the process. It helped me reframe my thinking toward what I have to offer and who I am vs. trying to say things that I think the school wants to hear. He genuinely cares. • He offers great practical advice that I took to heart. Also, lots of great wisdom that I’ll cherish. • As we combed through the details of my life, the ups and downs, and dug into who I am as a person, I noticed his incredible attention to detail and story crafting abilities. When we would brainstorm together, he would bring up things about me that I was sure that he wouldn’t have remembered. Goes to show how much he cares and how personalized they make this experience. • Somehow Brian knew the right way to support me… pumping me up when I’m down, reminding me that I really don’t have to be so self-critical, also sharing KEY ADVICE to act as if each interview is my only interview…. Totally immerse myself in the school’s program for the 48 hours prior to the interview and only think about that school (because he noticed I was getting distracted thinking about other schools). SERIOUSLY such good advice that stuck with me and I adhered to it!!!! • Truly listened to me. Got to know me and focused on looking at this as the whole package. • Built my confidence to meet people, talk to admissions, talk to other candidates. Made friends!!! • Networking, campus visits, school research… guided me through it all! All the materials were so helpful. • Resume – killer job helping me with one of the things I dreaded and put off THE MOST. • Stories – many times I wanted to give up. But we kept going. • Knew how to cut the right corners for me and focus on the right things at the right times. • Brian offered encouragement and praise where he saw I was progressing. It may sound funny, but not only did it help motivate me, but it also demonstrates how much he cares and how much attention to detail he is giving. To be able to comment on someone’s improvements takes time and it takes knowing the person to have something to compare against. • Brian offered critiques and was a straight shooter when I was way off (e.g., stories, essays, video essays, interview mindset & approach) • Short responses / mini essays – they sneak up and can be a lot. Did a great job working through this with me and really the whole package end to end. • Interviews + Mock Interviews – practiced interviewing with Brian over video calls. Very helpful to get in the right headspace and think about how to approach it. By the time interviews came around, we had done so much self-reflection and digging deep into my values as a person that the interviews were an easier lift than I expected. And more enjoyable 🙂 • I had some atypical interviews but rolled with them. Brian would check in on me, provide his thoughts on my reflection, etc. He was there every step of the way. • Strategized applications together for 4 schools that I applied to independently. Got into all of them! Got into 3 of the 4 I worked closely with him on. This was where the real leg work was done. • This process revealed a lot about myself and pushed me to grow. I didn’t know how hard it would be. I also did not know how much I would get out of it with them. Truly 10/10. • These are good people that I trust. I have already recommended them to my friends.
Last words. I had the rare opportunity to work with both Brian Birdwell and Angela Guido. You both amaze me. The speed at which you’re able to think, your relaxed demeanor, the enthusiasm you have. I hope it never dies for either of you. You are both such wonderful, talented, kind people. I can never share my appreciation enough.
Thank you both for taking a chance on me. Brian, I really cannot thank you enough for your thoughtfulness, wisdom, kindness, empathy, enthusiasm, and downright hard work. You really went above and beyond for me when I know you didn’t have to.
I remember showing my significant other one of your emails, and him being really impressed. Several times he has mentioned that it seems like I’m getting exceptional value for the investment.
You both always have people’s best interest at heart.
The highlighted sentences are the ones quoted above.
Your story won’t look like this one, and it doesn’t need to. Tell us yours on a free 25-minute call and you’ll know whether we’re the right team for you.
Let’s talk about my storyGot into Chicago Booth and Dartmouth Tuck + 5 more
I was admitted to each program I interviewed with: Ross, UCLA Anderson, IESE, NYU Stern, Dartmouth Tuck, Duke Fuqua, and Chicago Booth and received a total of $275,000 in scholarships across all schools.
Before MBA Protocol
Right after I graduated from undergrad, I worked for a financial portfolio management company in portfolio reporting. It was a crash course in finance, and I learned a lot about investing, benchmarking, and Excel (lol). However, during undergrad, I knew I wanted to work in U.S. Mexico relations and specifically in trade. So, when the opportunity came to work for an international trade law firm, I took it! After eight years, I currently work as an Operations Manager and the lead senior international trade specialist at an international trade law firm in Washington, DC. In laymen’s terms, I am in management as a non-attorney, managing the paralegals and the economists on staff, as well as organizing the workflows and building structures to help build grow the firm.
Why MBA, why now
Outside of work, I have been volunteering at my local farmers market for the past six years. Ultimately, my professional experience working in global trade and my local experience working with farmers to expand food accessibility has inspired me to make a pivot into working for a values-led Food CPG company. I am interested in strategy and operations work and hope to join a leadership rotational program, but I hope to also recruit for brand-management internships to see if this role could give me the necessary skills I need for my long-term goal: to lead strategic initiatives in the CPG sector that expand access to nutritious, affordable food across borders.
Prior to Covid, I decided to ask for a new role at work that focused on operations management, so I could focus more on what inspired me most at my office: building firm-wide systems and initiatives that improve the flow of work, betters work quality and could help the firm grow. This position increased my exposure to our client’s operational issues while dealing with the uncertainties of duties and tariffs. Ultimately, through this position I found a new passion for management and operations.
In 2023, I attempted to make a career shift on my own into operations but had little luck. I knew I wanted to pivot but needed help. In 2024, I spoke with a friend who was graduating from her MBA program and realized that this was the next right move for me so I can make a big pivot into the Food CPG world.
Why MBA Protocol
I first met Angela through the Forte Launch program, where she led a presentation on the art of storytelling. I was so captivated by her presentation and it was the best one I had seen in the Forte Launch program so far (no shade to other presentations in the program). I knew that since my story wasn’t the typical one that the adcoms would read, and I wanted help to fully develop my story and pivot I wanted to make. Career Protocol was the best choice for me. They saw me for me, and helped me fully realize my story and my vision through the Discovery process. They even encouraged me to apply to schools that I thought were out of my range.
The work we did together
I learned so much with MBA Protocol, but the biggest lessons center on storytelling. Specifically, how to connect with someone whether it be through your elevator pitch, resume, or essays. Angela helped me immensely during interview preparation. I was so incredibly nervous because in the past I would get a bit of stage fright during interviews. She recognized it immediately and she gave me real tips and tricks to remain calm and be my authentic self and not this odd robotic professional version I think others want me to be.
Ultimately, I learned that presenting my story and being my authentic self will bring me to opportunities I never thought I could have obtained before. I also learned to believe in myself and my story more which will carry over to my MBA and life beyond!
MBA Admission Results
I applied to 9 programs and interviewed at 7. I was admitted to each program I interviewed with: Ross, UCLA Anderson, IESE, NYU Stern, Dartmouth Tuck, Duke Fuqua, and Chicago Booth and received a total of $275,000 in scholarships across all schools.
I am beyond thrilled with my results. I had taken the GRE four times and worked really hard but was worried that my scores would hold me back. When I got the call from Duke Fuqua, I was shocked for two days. The weight of this whole process was realized, and I was going to business school. When I heard the news about Booth, I sobbed and couldn’t believe I got into my Reach school. I poured my heart into my Booth essays and that translated into success.
Advice to other pivoters
My biggest advice for others attempting to make a big career pivot is to really carve out time and energy to understand your career journey. What motivated you to make certain decisions? What did you learn from your “failure” moments? This self-reflection is deeply coded into MBA Protocol’s process. In the beginning of my MBA application journey, I knew I wanted to work in the food industry but didn’t know the types of roles and opportunities. I used MBA Protocol ‘s advice and resources, speaking to many students and even Chat GPT about possible paths I could take. This led me to leadership development programs and possibly brand management. This then led me to uncover my skill gaps and what I need to accomplish my post-MBA goals. This helped while doing school research, essay writing, and interviewing.
The highlighted sentences are the ones quoted above.
Your story won’t look like this one, and it doesn’t need to. Tell us yours on a free 25-minute call and you’ll know whether we’re the right team for you.
Let’s talk about my storyGot into Wharton and Chicago Booth
Despite these circumstances, I got into Wharton ($105K scholarship) and Booth and have made it all the way to the summer waitlist at HBS.
Angela Is A Legend
TL;DR Angela is an absolute legend. Working with her felt like someone was looking into my soul with a magnifying glass and teasing out elements of my story that I hadn’t fully appreciated myself.
In my opinion, the top 3 characteristics that an applicant should look for in a consultant are: (1) someone who gives very candid feedback, (2) someone who has the ability to not only extract your unique story, but also bring out your unique voice in the storytelling, and (3) a trusted, end-to-end, holistic advisor that is with you every step of the way. Angela is THE unparalleled standard on all of these aspects and more — (1) if I wrote a bad essay draft, I heard as such (in a constructive manner, of course), (2) if Angela hadn’t course-corrected my initial story idea and communication style, I don’t think I would’ve achieved the results I did, and (3) Angela not only helped ideate and construct my core story, but also advised on holistic application packaging (including the short answer sections within each application, which should not be overlooked), as well as interview and waitlist guidance. Throughout the process, she was my biggest cheerleader and made a typically stressful period fun — I felt at ease at all times knowing Angela was in my corner.
The results speak for themselves. For context, I’m a South Asian male in finance who went to an Ivy League institution for undergrad and had a non-traditional path after undergrad. My undergrad academic performance was not the most ideal (3.3 GPA with an F on my transcript). Despite these circumstances, I got into Wharton ($105K scholarship) and Booth and have made it all the way to the summer waitlist at HBS. To be clear, it is quite literally unheard of for someone from my demographic and background to get $105K from an institution like Wharton. If Angela had not been in my corner, then absolutely none of these results would have been possible.
Don’t think further — hire Angela and make your life that much easier and fun.
The highlighted sentences are the ones quoted above.
Your story won’t look like this one, and it doesn’t need to. Tell us yours on a free 25-minute call and you’ll know whether we’re the right team for you.
Let’s talk about my storyGot into Chicago Booth and Kellogg + 1 more
Angela’s interview preparation was invaluable and contributed for my admissions at Booth (with a USD 40k merit scholarship), Kellogg, Berkeley and waitlist spot at Wharton / Lauder.
From zero to hero
This is my second year applying for MBAs. in 2021 I applied to MIT, Wharton, Harvard and Stanford with help of another admissions consultant. I was interviewed by HBS and Wharton and got admitted to none. I felt that my applications were superficial and did not reflect my true self, containing what I thought that the schools wanted to see.
Last year (2022) I had Angela’s help to reflect and understand my personal stories and values during the application process, this completely changed the application experience. Moreover, my self-discoveries during this journey will greatly impact decisions in my personal life and career over many years to come. This second time, I applied to Harvard, Stanford, Wharton/Lauder, MIT, Booth, Kellogg and Berkeley. I landed interviews at Stanford, Wharton, Booth, Kellogg and Berkeley. Angela’s interview preparation was invaluable and contributed for my admissions at Booth (with a USD 40k merit scholarship), Kellogg, Berkeley and waitlist spot at Wharton / Lauder.
Finally, I am so supportive of Angela’s & Career Protocol’s work that I have sponsored their services for a dear friend, Ronaldo, from an underprivileged background with aspirations to change education in Brazil. With Career Protocol’s help, he was admitted at MPAs / MPP both at Columbia and the University of Chicago, both of them with extremely generous scholarships.
Carlos Rosis
The highlighted sentences are the ones quoted above.
Your story won’t look like this one, and it doesn’t need to. Tell us yours on a free 25-minute call and you’ll know whether we’re the right team for you.
Let’s talk about my storyGot into Wharton and Chicago Booth + 1 more
This September, I got rejected from HBS, LBS, and CBS. This December, I got admitted to Booth, Wharton, and Kellogg.
You want to work with Angela
I have an unusual profile for an MBA applicant, so early-on I decided that it would be best to work with a consultant. I went on to have 2 free sessions with the biggest consultancies out there. One session felt very general and impersonal, and the other one was with Angela. It was a complete accident that I spoke to Angela. She kind of just randomly chose my name from the list. Best randomness ever! Just in the intro, the free 40 min consultation, she was on-target and specific. No general stuff, no blablabla, very focused and directed. It was a clear choice for me to work with her. Plus she has like the best reviews out here. Now, she has one more AMAZING RATING from me.
I could write for ages about the journey I had together with Angela towards reaching my goals. She was there when I was excited, when I was exhausted mentally, when I completely lost it (like I was wondering down the streets, completely brain-dead), but also when I finally got admitted to 3 RAD programs. But I'll try to be more to the point. After 6 months of talking and working together, I see Angela as a friend - to the point that I invited her over to my hometown, to give her a tour. (BOOK YOUR TICKET, ANGELA!)
I have an unusual profile. I know, I know, I said that already. But I was terrified the schools wouldn't see past that. So I had to write down my life story for Angela - I wasn't sure which parts were relevant and which weren't. Angela analyzed everything, and together we selected the best stories to fit into those specific school essays. Her depth of analysis, her multi-angle viewpoint and her power to bring out the VERY BEST out of you is the top feature that you need to remember. That is what you want from your consultant, that is what you need from your consultant. Also, she's like really, really, cool. And supportive. And encouraging. All that plus a bag of chips.
Now, to the specific stuff that is borderline voodoo. I didn't know what schools I should be targeting. Angela said HBS, Kellogg, Wharton, Booth, and after some negotiation with me, we added CBS, and LBS. MARK MY WORDS - from the free 40 min intro session in April 2015, she told me: "You'll be a strong candidate for Booth, Wharton, and Kellogg. HBS is a risk, LBS, and CBS are gonna be more difficult."
This September, I got rejected from HBS, LBS, and CBS. This December, I got admitted to Booth, Wharton, and Kellogg. But wait, there's more - she was like - yeah, you might end up with a scholarship from Booth. GUESS WHAT? I DID.
So Angela CALLED IT! She actually called the cards in April. This is how well she knows the schools. This is how well she can analyze you based on a 10 minute intro about your life. This is how well she knows where you fit. What more do you want?
So in case you missed the point, I don't only recommend Angela. I would not have wanted to work with anyone else IN THE WORLD but her. And I'm not just saying it, she is my friend, and I feel lucky I got to know her.
The highlighted sentences are the ones quoted above.
Your story won’t look like this one, and it doesn’t need to. Tell us yours on a free 25-minute call and you’ll know whether we’re the right team for you.
Let’s talk about my storyGot into Chicago Booth and UCLA Anderson + 1 more
I applied to 7 schools (Harvard, Stanford, Booth, Columbia, Duke, UCLA, and McCombs), got interview invites from 5 of them, and finally got into 3 (Booth + UCLA and McCombs with 50% scholarship).
The Best Decision I Made: Why I Highly Recommend Brian & Career Protocol
Brian truly embodies the “Under-commit and OVER Deliver” spirit, and the career protocol package is both super-detailed and truly end-to-end (they guide on everything: from deciding which schools to apply for to now sharing tips on how to maximize the next 2 years).
Top 3 value adds for me: helping me improve my GMAT score from 740 to 770 (V47!!), helping me find my calling and encouraging me to make a pre-MBA pivot from consulting to Venture Capital, and of course, helping me land an offer from my dream school, Booth! I applied to 7 schools (Harvard, Stanford, Booth, Columbia, Duke, UCLA, and McCombs), got interview invites from 5 of them, and finally got into 3 (Booth + UCLA and McCombs with 50% scholarship).
I’ve had a FANTASTIC experience working with them and would highly recommend them to anyone who’s willing to put in the time and effort. Below are my top 5 reasons:
• Extensive support – When you sign up with CP, you don’t just get a consultant, you get an army of people who have your back and a community of applicants who are driven and supportive. I am someone who asks a LOT of questions, and I can safely say that their team has a wealth of experience to guide you/point you in the right direction. For instance, I was gutted when I learned that I was waitlisted from Booth in R1. Soon enough, another member from the CP team who was a waitlist expert stepped in. She gave me tips on how I can continue engaging with the school and helped me approach the waitlist process with a positive mindset.
• They give you “no-nonsense” advice – I come from an over-represented Indian, Engineer, Male demographic. Brian was honest about what was realistic for me and had enough knowledge and inspiration to help me make a valiant attempt for the top. He didn’t hesitate from telling me if I needed to completely scrap off an essay draft or that I needed to retake the GMAT.
• Their process is painfully introspective – When I signed up with CP, I was completely clueless about what I wanted from my MBA. Their “Discovery process” pushed me to take a pause and reflect on my life experiences: My successes, failures, choices, everything. For someone who’s not as open about their life, Brian created a comfortable environment for me to express myself freely which led to some beautiful essays, and ensured that my applications were 100%, authentically me. (That’s their way of helping you stand out). Beyond the results, their process was transformational for me. Personally, I’ve become much more comfortable owning my story. Career-wise, I’ve been able to join a VC firm. Something I could not have imagined doing a year prior. The clarity I gained on what I wanted motivated me to consider my options and the confidence he inspired enabled me to boldly “go for it” and pursue the change.
• Brian is a GMAT God! – I thought I had maxed out when I scored 740 and didn’t know how to go beyond that. Brian used his expertise to quickly identify what my gaps were (Verbal + taking too much stress) and gave me advice that inspired me to take a fresh approach to the test, which combined with my work ethic, helped me score 770 in <1 month. This gave me a lot of confidence as I approached R1 applications at top B-schools.
• Value for Money! Brian works with only a handful of applicants every year and I could feel that he was genuinely invested in my success. As an international student, their package was well out of my budget. But I can reassure you, that he is worth every penny and then some more. By the end of our time together, Brian knew my stories better than I did. He is very generous with his time and leaves no stone unturned: he happily responded to my countless questions, returned drafts faster than expected as deadlines approached, and things like GMAT advice, and preparing for VC interviews were technically not a part of our MBA application scope. Yet, he did that. (with a smile!)
Lastly, I would like to add that the MBA application process is a long and tedious journey, when you do it with someone like Brian, it doesn’t seem like “work”.
Good luck with your applications! 😊
Lakshay Piplani
The highlighted sentences are the ones quoted above.
Your story won’t look like this one, and it doesn’t need to. Tell us yours on a free 25-minute call and you’ll know whether we’re the right team for you.
Let’s talk about my storyGot into Harvard and Wharton + 3 more
I ended up with full tuition scholarships to Booth and Fuqua, a partial scholarship to Wharton, and admission into HBS.
Decision to Hire Angela
When I first decided to apply to MBA programs, I had no idea how competitive I was, where I had a shot of getting in, or how high I should reach. While I had good stats (3.9 GPA from a top 20 liberal arts school, 760 GMAT), I worked in accounting for 3 years and I didn’t know how to differentiate myself from the other good applicants who were applying. I didn’t feel like I had a particularly interesting story. I was intrigued by the idea of hiring a consultant but, frankly, couldn’t fathom spending that much money only one year before I would be taking out upwards of 150K in student loans.
When I got an email from Angela inviting me to have a free 30-minute consult live in my city, I figured I had nothing to lose. I went in thinking that if a consultant would simply save me time – tell me things I could find online, save me calls to admissions offices, etc – edit my essays, and set a schedule for me, I would skip it. But if hiring one would actually increase my chances of getting in in ways that I could never do myself, then I would consider it.
Free Consult
In my 30-minute consult, Angela assessed my competitiveness at all the schools I was considering, helped me with my resume, told me I didn’t need to take the GMAT again (despite getting 70% Quant and 67% IR scores) and helped me with my “story” – my reason for going to business school and my post-MBA goals. I remember leaving that 30 minutes consult feeling already like she’d added incredible value to the process. I no longer had to stress about whether or not I should retake the GMAT or figuring out what schools I should apply to.
I realized that if I thought an MBA was worth the cost of tuition and opportunity cost of not working, it was definitely worth another $3.75K to have a consultant help me with one school. After all, applying to one school would mean perfecting my resume, my “story,” and, if I picked the right school, I’d probably be able to use the essays for other schools. So I decided to use Angela for one school.
My next dilemma was which schools to choose. I had decided to apply to Harvard, Stanford, and Wharton as reaches, Booth and Kellogg as fit schools, and Fuqua as a safety. And I couldn’t figure out which one hire Angela for. If I chose Harvard to increase my chances of getting in, I figured I could still end up rejected everywhere. If I chose a fit school, then I thought my chances at HBS/Stanford went out the window. If I was only going to get into my safety, then I thought it was worth using a consultant to see if I could get scholarship money. In the end, I decided if it was worth using her for one school, it was worth using her for all of the schools. And that $8K when compared to the cost of an MBA was a drop in the bucket, especially if I could get a scholarship that would make the consultant more than pay for itself.
Hiring Angela was the best investment I’ve ever made. I ended up with full tuition scholarships to Booth and Fuqua, a partial scholarship to Wharton, and admission into HBS. I’m not at all saying that I don’t deserve admission or scholarships at these schools, but I can say without a doubt that I would not have been this successful in my applications if I had not hired her.
One of the biggest values that Angela brought to the admissions process was making me realize how strong of a candidate I was. When I first spoke with her, I thought I was a weak candidate and that Booth/Kellogg would be a reach. I wasn’t even thinking of applying to HBS/Stanford. But Angela recognized aspects of my candidacy that made me exceptional and pushed me to be as successful as I could.
Essays
She knew what I needed to highlight in my applications. At the beginning of our work together, Angela and I had a long brainstorm session in which she got to know ALL of my stories, personal, professional, and from undergrad. Because of this, whenever we started working on a new essay, Angela was able to pull from my life stories to know how I should best answer the question. Throughout the process, I was amazed at the extent to which Angela was able to tie together stories from my life that I would not have pieced together. She was able to find themes that portrayed parts of me I hadn’t identified. For someone who believes she has lived a very normal life, I didn’t think I could put together an inspiring essay. But Angela got to know me well enough to find the things about me that would make me shine in the eyes of the adcoms.
As I wrote the essays, Angela pushed me to do what she knew I was capable of. We went through 12 versions of some essays. In the first versions, she would often tell me to scratch it and start over. While I’m a perfectionist and a hard worker, Angela pushed me farther than I could have pushed myself. She often asked for more insight into what I was thinking, what my motivation was, and what I learned in a way that helped me discover things about myself that I never would have learned without her. Also important to note is that my essays (and the rest of my application) were entirely my work. She asked questions and pushed me to success, but didn’t make direct edits or in any way embellish the truth. Still, looking at the end product, I couldn’t have written the essays on my own.
Interviews
When it came to interviews, Angela delivered a workshop for all her clients with a really novel and refreshing approach to interviews. Then for each individual school interview, she helped me feel thoroughly prepared. She not only helped me come up with answers to specific questions during mock interviews but more importantly, taught me a methodology for how to answer questions, so I would never be stumped. She built up my confidence, which is perhaps the most important part of an interview. She even sent me a youtube video of an interview with a movie star so I could learn by example how to show in an interview that I’m human without apologizing. She taught me how to highlight my strengths without sounding full of myself. These are lessons I will take with me and apply to future job interviews, and I have even begun coaching my colleagues based on what I have learned from Angela.
Overall
One of the most incredible things about working with Angela is that I always felt like I was her only client. One of my hesitations in hiring a consultant was the fear that they would give the same advice to everyone. Angela’s advice was completely tailored to me. She also responded to my emails sometimes instantly. Even when on her holiday vacation, she responded within a couple hours to any and every question I had. She could not have been more devoted or available.
Coming from an industry where we track the time spent on each client, I was also nervous that if I got a package, the consultant would cut corners and try to spend as little time with me as possible. But on the contrary, Angela went above and beyond to give her time and energy. She pushed me to write more drafts of essays. After I was accepted to schools, she initiated a call with me to discuss my thoughts and offer advice on where I should accept. After I visited schools for their accepted students events, she reached out to me to hear how they went. I truly feel like Angela cared about my success and in finding the best fit for me almost as much as I did. She was there every step of the way.
For me, as a type A perfectionist, working with Angela also considerably reduced the amount of stress and anxiety I felt during this whole process, largely because instead of worrying over details, I trusted Angela. While I had been freaking out over whether to retake the GMAT, Angela said no, so I didn’t give it another thought. There are countless questions that you will have during the application process, any of which could cause considerable doubt and anxiety. Working with Angela took all of that away. If she said to use story A instead of story B I said okay and moved on instead of second guessing myself. Angela’s fees were worth it if only because working with her during this year-long period made my life a lot easier.
I can’t express enough how valuable Angela was in this process. My friends can attest to this as I can’t count the number of times I said to them “I don’t know what I’d do without Angela.” I’ve raved so much about her to everyone I know that my friends have already referred their friends and colleagues to her.
So if I had to give those of you applying to business school one piece of advice, I would say hire a consultant, and hire Angela. The value you will get far outweighs the cost.
The highlighted sentences are the ones quoted above.
Your story won’t look like this one, and it doesn’t need to. Tell us yours on a free 25-minute call and you’ll know whether we’re the right team for you.
Let’s talk about my storyWhat the first call is like.
Free, 25 minutes with one of our coaches, and you’ll leave knowing where you stand.
During the first consultation, she didn’t give me a feeling of selling business at all.
Just 10-15 minutes into our conversation, Angela was already able to put together a decent picture about me and tell me how to best position myself.
During our free consultation, what encouraged me to work with Angela was her candor, and fascinatingly accurate analysis of my profile, my key strengths and my required areas of focus!
Want to know where you stand?
Tell us about you, your scores (or no scores yet) and the schools on your list. You’ll hear where you stand, which schools make sense and what we’d do first.
If the honest answer is “retake the test” or “wait a round”, you’ll hear that too. Nobody will push you to buy anything.
Not ready to talk yet? Try the free Story Quiz first.
Somebody saw it in them first.
Ask clients what they remember most, and it’s usually the moment someone believed them.
From the beginning, Angela made it clear that she believed in me and in my story, and in the fact that, with the proper application, I had a chance at my dream school - Wharton.
She did much more than getting me into Harvard: She helped me connect all the dots, find confidence in myself and tell my story for the first time.
It left me, a burly manly man, in tears because I felt truly worthy and capable of taking on the challenge that laid ahead of me for the first time in my life.
When my mom and sister read my final drafts and said, “you actually sound like a human being instead of a robot,” I knew I had a real shot.
Our numbers, and how we count them.
of clients who followed our full school-portfolio guidance earned at least one admit, since 2018.
average scholarship per admitted client, last three years.
Reviews on Poets&Quants, as of October 2026
- Angela Guido: 131 reviews, rated 5.0 out of 5
- Brian Birdwell: 34 reviews, rated 5.0 out of 5
- Heather Soderquist: 11 reviews, rated 4.91 out of 5
How we count these · Coaching MBA applicants full time since 2008.
About these reviews
Where do they come from?
Clients wrote them on Poets&Quants, on GMAT Club, in notes to us and in the success stories they wrote for our site, starting in 2009. Where a review was posted publicly, the card links to it.
Do you edit them?
Almost never. We choose which sentence to show you, and every sentence is copied exactly, typos included. There are two exceptions. Where a client named a coach who has since moved on, the name now reads “my coach” (or she or he, as the client wrote it), and thank-you titles drop the name. Where a client named the company Angela worked for before, it now reads “the firm”.
Some reviews mention programs I can’t find. Why?
Some reviews mention programs we’ve since retired, like MBA Catalyst and MBA LFG. The coaching behind them is what we do today.
Some reviews say Career Protocol. Is that you?
Yes. MBA Protocol is part of Career Protocol, and older reviews use that name.
Did everyone get in?
No. Some stories here mention dings and waitlists, because those happened too.
Who are the coaches named on the cards?
The MBA Protocol coaching team. Where a client named their coach, the card says so and links to that coach’s page. You can meet the whole team on our About Us page.
Looking for a particular school?
Read stories from people who got in there.
Or start from what’s on your mind.
Read enough?
Every one of these people asked for help at some point. A free 25-minute call is a good place to start, and nobody will push you to buy anything.
Not ready to talk yet? Try the free Story Quiz first.
