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Got into Cambridge Judge and Toronto Rotman
I wasn’t strictly sure about what role or career path I wanted for my future, but I did know I wanted to grow.
I got into Cambridge Judge Business School, my first choice, with a Cambridge MBA Distinction Award and an invitation to become a Forté Fellow.
Before MBA Protocol
The bulk of my experience has been in social media at a digital marketing agency that specializes in B2B companies in the tech sector. I also had a 5-year tenure as a marketing manager at a business services company and that’s when I started considering an MBA – I had a general understanding of my role in growing the company but lacked the tools to transform my marketing area into a growth engine. I knew an MBA would help me close the knowledge and skills gaps that I’d noticed over the years. I wasn’t strictly sure about what role or career path I wanted for my future, but I did know I wanted to grow.
Why MBA, why now
I like that working in a marketing agency allows you to see a variety of customers and helping them solve different problems. Post MBA I would like to expand on that and go into consulting. It seems like a natural extension of my current experience and what I hope to gain from the MBA.
While I do have a business background from my undergrad (I majored in Marketing), an MBA will help me strengthen those foundations and provide a stepping stone for me to approach consulting firms with confidence and a solid set of skills and experience from the consulting projects I will participate in during the MBA.
Why MBA Protocol
The “call to adventure” philosophy really resonated with me. It helped me reframe this journey full of uncertainty that I was about to embark on into something to be excited about.
I knew I made the right choice because I knew I could count on anyone in the team for whatever I needed, and the community we ended up creating in our cohort was incredibly supportive; it was genuinely one of the most enjoyable things about this entire process.
The work we did together
I had to dive deep into my personal and professional history, which helped me own my story and become more confident when telling it, knowing that I have as much a right as anyone else to pursue an MBA and to earn my place in a program. I was of course nervous for the interview portion of the process, but knowing what makes me uniquely me and what I can bring to the table helped me navigate the anxiety. I mentioned earlier that I wasn’t sure what I wanted my career to look like on the other side of the MBA, but this journey really forced me to weigh my options and not only make up my mind but see the exact way forward.
During the process, I spoke a few times one on one with Heather, and she truly has an incredible ability to see you. She helped me connect the dots on aspects of my personal history that I later used in my essays, and I came to respect her opinion to the point of taking a leap of faith when she asked me to and submitting a particular application in round 2 after weeks of agonizing over it. She never for a second doubted that I would make it, even if I myself did at times.
MBA Admission Results
I got into Cambridge Judge Business School, my first choice, with a Cambridge MBA Distinction Award and an invitation to become a Forté Fellow. I’m also now a member of Wolfson College. It still doesn’t feel real. I think it won’t become real until the first day I’m actually on campus.
I also got admitted to Rotman Business School at the University of Toronto with a scholarship. I had 3 other schools in my roster: one of them rejected me, and I didn’t end up applying to the other two once I got an offer from Cambridge in December.
Advice to other pivoters
If you take this seriously, it’s possibly one of the scariest things you’ll ever do. You’ll question everything you thought you knew about yourself. At multiple stages, you’ll probably wonder why you’re doing this to yourself (especially when subjecting yourself to the GMAT multiple times like I did). You might want to put if off until you finally feel ready. Don’t wait.
The highlighted sentences are the ones quoted above.
Your story won’t look like this one, and it doesn’t need to. Tell us yours on a free 25-minute call and you’ll know whether we’re the right team for you.
Let’s talk about my storyGot into Harvard and Columbia + 2 more
She challenged me on my story and pointed out that while my experiences were strong, I wasn't yet communicating the deeper "why" behind them.
I was admitted to Harvard Business School, Columbia Business School with a full-tuition scholarship, Yale School of Management with a full-tuition scholarship, and Duke Fuqua with a Forte Fellowship and $100,000 per year in scholarship support.
Before MBA Protocol
Before applying to business school, I worked at a women-owned private credit firm, where I supported women in finance and invested in small businesses. I genuinely loved the mission-driven nature of my work, but my long-term calling had always been global health. My undergraduate studies, research, and early internships were all in global health, and I originally moved into finance because I wanted to understand how capital gets allocated and why so many important health initiatives struggle to get funded. My dream was to eventually return to global health and help bridge the gap between mission and sustainable financing.
Why MBA, why now
An MBA was always part of my long-term plan because I saw it as the best way to connect my finance background with my global health aspirations. I explored a number of adjacent opportunities, including venture debt, healthcare consulting focused on private equity, and other private credit roles, but none felt like the right bridge to my ultimate goals. At the same time, my firm was incredibly supportive of my MBA ambitions, and many of my mentors were MBA graduates themselves. Ultimately, I realized that business school would provide the network, credibility, and broader perspective needed to make a meaningful pivot.
My post-MBA vision is to return to the global health sector and help build sustainable financing models that can unlock greater impact. Throughout my time in finance, I saw firsthand how investment decisions shape entire industries, and I became increasingly interested in applying those lessons to global health challenges. The MBA helped me connect those experiences into a cohesive vision. Today, I'm excited about pursuing opportunities that sit at the intersection of finance, healthcare, and global development.
Why MBA Protocol
I first heard about MBA Protocol through a coffee chat with someone who had gone through the admissions process before me. She challenged me on my story and pointed out that while my experiences were strong, I wasn't yet communicating the deeper "why" behind them. She recommended MBA Protocol's storytelling resources, and after my introductory conversation with Heather, I felt understood in a way I hadn't with other consultants. Rather than seeing me as another finance applicant trying to pivot into impact, she immediately grasped the personal motivations behind my goals. That gave me confidence that MBA Protocol would help me tell a more authentic story.
The work we did together
The biggest shift was in how I approached storytelling. The modules helped me move away from writing essays that focused on accomplishments and toward essays that showed admissions committees who I was, what I cared about, and why my experiences mattered. Beyond the tactical aspects of the application process, the community was incredibly valuable. Having a cohort of people going through the same highs and lows made the process feel much less isolating, and it was especially rewarding to reconnect with many of them at admitted students weekends.
MBA Admission Results
I earned a 328 GRE (163 Quant, 165 Verbal) and received interview invitations from Harvard Business School, Wharton, Columbia, Yale, and Duke. I was admitted to Harvard Business School, Columbia Business School with a full-tuition scholarship, Yale School of Management with a full-tuition scholarship, and Duke Fuqua with a Forte Fellowship and $100,000 per year in scholarship support. I was also waitlisted at Wharton. Professionally, I was promoted to Senior Associate during the application process.
Advice to other pivoters
Start earlier than you think you need to, especially when it comes to testing and reflecting on your story. The strongest applications are built over time, not rushed together a few months before deadlines.
Be honest with yourself about why you want an MBA and whether it's truly necessary for your goals, because it's a significant investment of both time and money.
If you decide it's the right path, take full advantage of the opportunity and approach the process with intention.
The highlighted sentences are the ones quoted above.
Your story won’t look like this one, and it doesn’t need to. Tell us yours on a free 25-minute call and you’ll know whether we’re the right team for you.
Let’s talk about my storyGot into Cornell Johnson and Georgetown McDonough
After conducting research, I decided to pursue my own MBA after seeing the flexibility I could have with the degree - for someone who has struggled for years to decide on a career path due to a wide variety of interests, a degree with flexibility sounded like a perfect fit.
While I was rejected once again at Harvard and MIT without an interview, I did get an in-person interview at Dartmouth this time, and ultimately two admits from Georgetown and Cornell, the latter of which I accepted.
Before MBA Protocol
I have worked in logistics in retail and pharma/bioscience spaces for five years. Though I have been successful in my roles, and even earned a promotion in the retail space, I found different issues with both companies. In the retail space, I grew fatigued from corralling delivery drivers, working weekends and repetition routing deliveries, so much so that I had to take a leave of absence to tend to my mental health, despite generally enjoying my coworkers and the company’s atmosphere.
More recently in the pharma space, I found no career ladder, a stagnant salary structure as well as unethical and unnecessarily complex systems that made my job exponentially more difficult. On top of that, turmoil within the company meant that my success was often overlooked and underappreciated by people in charge.
I worked with a career counselor and aptitude test company in early 2024, which uncovered a faculty with retaining numerical information that I had not thought out prior, concerns about my financial future and life satisfaction if I could not make a change, and a desire to work with intelligent colleagues on more complex or creative problems that require in-depth thinking.
Why MBA, why now
I explored some analytics certification programs in early 2024 and tried some open source materials to get a feel for what I would need to learn to market myself. However, I struggled staying focused and determined that I would need to formally return to school to work in a program with the resources and structure I needed.
I first considered an MBA after an exit interview with the retail company, where my colleague in the HR department mentioned her MBA, which allowed her to take on some new opportunities and ultimately settle on HR long-term. After conducting research, I decided to pursue my own MBA after seeing the flexibility I could have with the degree - for someone who has struggled for years to decide on a career path due to a wide variety of interests, a degree with flexibility sounded like a perfect fit.
Why MBA Protocol
I previously applied to MBA programs in the 2024-2025 cycle, completely on my own and without knowledge of what I was getting into. The results were disastrous, and I took a free consultation meeting with another well-known firm once I decided to reapply in the 2025-26 cycle to try and nail down specific areas that most needed my attention. While the meeting was productive, the price point and personality of the consultant did not match what I was looking for. I felt like just a resume to her.
I remembered watching Angela’s YouTube videos at some point previously, and found them fun, informative but also supportive. Angela was kind enough to jump on a free call with me, and opened the conversation by asking about a non-work item on my resume that she found impressive before reaffirming the previous consultant’s advice (that I was a candidate for a top program with a little extra care). The LFG program’s cost fit my budget as well as the services I required - something more self-paced with the option to schedule one-on-one sessions as I needed them.
The work we did together
Generally speaking, I tend to not shy away from tackling big goals. Even though my confidence wavered at times, I never stopped believing that I deserved entry to a top program. With MBA Protocol, I found not only supportive coaches who agreed and reinforced my beliefs, but also a team of other prospective students who cheered me on along the way. Having hit my goal of attending a top program, I feel greater confidence that I can successfully recruit for a top firm as long as I follow the structure of the program and seek out resources when I need them, just as I did through MBA Protocol.
MBA Admission Results
In 2024-2025, I was rejected at MIT, Harvard and Dartmouth, with admits to lower-ranked part-time programs in Boston College, Boston University and Northeastern.
In 2025-2026, my test scores went up. This put me within the median range at every school I applied to, six in total.
While I was rejected once again at Harvard and MIT without an interview, I did get an in-person interview at Dartmouth this time, and ultimately two admits from Georgetown and Cornell, the latter of which I accepted. There was an issue with my application to Carnegie Mellon and I turned down their invitation to interview, but I felt confident I would have converted that to an admit as well.
I grew up in rural Vermont and was the first in my family to graduate college. The average Cornell Johnson graduate earns three times my current salary. The Ivy League felt like a place that existed in imagination only, no matter how successful or impressive my resume, and that I would have to settle for smaller programs in the region. Thanks in no small part to MBA Protocol, I am on the precipice of making this imagination reality. To say that I am ecstatic about the results would be the understatement of the century.
Advice to other pivoters
Everything that has happened to me over the past ten years has come as a result of hard work.
Be confident in yourself and your ability to do challenging things.
Do not put pressure on yourself to figure out your career in a day. I still don’t know what I want to do with my life, but I am a lot closer than when I started.
No one is great entirely on their own. Invest in yourself if you need some clarity, take an aptitude test, hire a career coach, and work with MBA Protocol. Seek help when you don’t know the answers and listen to people with experience. Work together to develop an action plan and stay diligent following it.
And perhaps self-effacingly, if I can do all this, so can you.
The highlighted sentences are the ones quoted above.
Your story won’t look like this one, and it doesn’t need to. Tell us yours on a free 25-minute call and you’ll know whether we’re the right team for you.
Let’s talk about my storyI went from having a vague narrative to a very intentional story that connected my past, present, and future.
I got interviews from 6 out of 8 schools – including Wharton, Booth, Kellogg, Yale, Haas, and Ross – converting into offers with scholarships for a total of around $500k!
Before MBA Protocol
I was working in sales in one of the FAANG companies, with prior experience in marketing as a Brand Manager. I knew my role in sales would have given me more analytical skills, but I didn’t always feel I was building something meaningful.
I knew I wanted to pivot toward marketing roles where I could drive more human-centered innovation – building brands and products that are not just successful commercially, but also representative.
Why MBA, why now
My post-MBA goal is to work in brand management and marketing strategy, focusing on building inclusive, human-centered products.
This vision became much clearer during the application process. Instead of a generic “I want to grow in marketing,” I defined what kind of marketer I want to be: someone who connects business performance with real impact on people’s lives.
MBA Protocol was key in helping me deeply reflect on what I want to do next, and frame it in a way that clearly conveyed my goals in my applications.
I knew I wanted to do an MBA for so long. It will unlock tons of opportunities abroad that I simply cannot get by staying in my own country.
First off, shifting back to marketing from sales is not easy. Normally, marketing companies try to hire interns and let them grow from inside the organization.
Second, I’ll get to meet incredible people from around the world – which is the best part!
Why MBA Protocol
I chose MBA Protocol because I needed more than just editing support. I needed someone who could challenge my thinking but also brainstorm together.
They just put a spin on how to approach the applications and work in general that is unique, fun, and transparent.
MBA Protocol is a real community, which was the best part, as not many people decide to enroll for an MBA in my country, so I was never really alone and constantly in touch with coaches and peers.
The work we did together
The biggest shift was clarity.
I went from having a vague narrative to a very intentional story that connected my past, present, and future. My essays stopped being descriptive and became directional.
I also changed my approach to interviews. Instead of trying to “perform well,” my goal was to have transparent and friendly conversations, focusing more on who I am instead of what I’ve done. So, less bragging, more me! :)
And, of course, MBA Protocol is a great confidence booster, as they show you your values from Day 1 and start crafting the applications exactly from there.
MBA Admission Results
I got interviews from 6 out of 8 schools – including Wharton, Booth, Kellogg, Yale, Haas, and Ross – converting into offers with scholarships for a total of around $500k!
I felt really great about the results I got. I worked hard to build a strong profile and stats in the two years after I first spoke with Angela before I applied. But I didn’t take anything for granted during the application season. Luckly, I found other applicants within the MBA Protocol community who were ready to help and cheer each other on along the way.
Advice to other pivoters
You sure need to trust yourself, your skills, and gut. Make the pivot “credible” to the eye of the admissions and be ready to challenge yourself as well. Am I making too big a jump? Do I have any “hint” from my experience that can lead me toward the post-MBA goal? The reality is, the world is your oyster – but be sure to have a plan A or B to make it work :)
The highlighted sentences are the ones quoted above.
Your story won’t look like this one, and it doesn’t need to. Tell us yours on a free 25-minute call and you’ll know whether we’re the right team for you.
Let’s talk about my storyGot into Chicago Booth and Dartmouth Tuck + 5 more
I knew that since my story wasn’t the typical one that the adcoms would read, and I wanted help to fully develop my story and pivot I wanted to make.
I was admitted to each program I interviewed with: Ross, UCLA Anderson, IESE, NYU Stern, Dartmouth Tuck, Duke Fuqua, and Chicago Booth and received a total of $275,000 in scholarships across all schools.
Before MBA Protocol
Right after I graduated from undergrad, I worked for a financial portfolio management company in portfolio reporting. It was a crash course in finance, and I learned a lot about investing, benchmarking, and Excel (lol). However, during undergrad, I knew I wanted to work in U.S. Mexico relations and specifically in trade. So, when the opportunity came to work for an international trade law firm, I took it! After eight years, I currently work as an Operations Manager and the lead senior international trade specialist at an international trade law firm in Washington, DC. In laymen’s terms, I am in management as a non-attorney, managing the paralegals and the economists on staff, as well as organizing the workflows and building structures to help build grow the firm.
Why MBA, why now
Outside of work, I have been volunteering at my local farmers market for the past six years. Ultimately, my professional experience working in global trade and my local experience working with farmers to expand food accessibility has inspired me to make a pivot into working for a values-led Food CPG company. I am interested in strategy and operations work and hope to join a leadership rotational program, but I hope to also recruit for brand-management internships to see if this role could give me the necessary skills I need for my long-term goal: to lead strategic initiatives in the CPG sector that expand access to nutritious, affordable food across borders.
Prior to Covid, I decided to ask for a new role at work that focused on operations management, so I could focus more on what inspired me most at my office: building firm-wide systems and initiatives that improve the flow of work, betters work quality and could help the firm grow. This position increased my exposure to our client’s operational issues while dealing with the uncertainties of duties and tariffs. Ultimately, through this position I found a new passion for management and operations.
In 2023, I attempted to make a career shift on my own into operations but had little luck. I knew I wanted to pivot but needed help. In 2024, I spoke with a friend who was graduating from her MBA program and realized that this was the next right move for me so I can make a big pivot into the Food CPG world.
Why MBA Protocol
I first met Angela through the Forte Launch program, where she led a presentation on the art of storytelling. I was so captivated by her presentation and it was the best one I had seen in the Forte Launch program so far (no shade to other presentations in the program). I knew that since my story wasn’t the typical one that the adcoms would read, and I wanted help to fully develop my story and pivot I wanted to make. Career Protocol was the best choice for me. They saw me for me, and helped me fully realize my story and my vision through the Discovery process. They even encouraged me to apply to schools that I thought were out of my range.
The work we did together
I learned so much with MBA Protocol, but the biggest lessons center on storytelling. Specifically, how to connect with someone whether it be through your elevator pitch, resume, or essays. Angela helped me immensely during interview preparation. I was so incredibly nervous because in the past I would get a bit of stage fright during interviews. She recognized it immediately and she gave me real tips and tricks to remain calm and be my authentic self and not this odd robotic professional version I think others want me to be.
Ultimately, I learned that presenting my story and being my authentic self will bring me to opportunities I never thought I could have obtained before. I also learned to believe in myself and my story more which will carry over to my MBA and life beyond!
MBA Admission Results
I applied to 9 programs and interviewed at 7. I was admitted to each program I interviewed with: Ross, UCLA Anderson, IESE, NYU Stern, Dartmouth Tuck, Duke Fuqua, and Chicago Booth and received a total of $275,000 in scholarships across all schools.
I am beyond thrilled with my results. I had taken the GRE four times and worked really hard but was worried that my scores would hold me back. When I got the call from Duke Fuqua, I was shocked for two days. The weight of this whole process was realized, and I was going to business school. When I heard the news about Booth, I sobbed and couldn’t believe I got into my Reach school. I poured my heart into my Booth essays and that translated into success.
Advice to other pivoters
My biggest advice for others attempting to make a big career pivot is to really carve out time and energy to understand your career journey. What motivated you to make certain decisions? What did you learn from your “failure” moments? This self-reflection is deeply coded into MBA Protocol’s process. In the beginning of my MBA application journey, I knew I wanted to work in the food industry but didn’t know the types of roles and opportunities. I used MBA Protocol ‘s advice and resources, speaking to many students and even Chat GPT about possible paths I could take. This led me to leadership development programs and possibly brand management. This then led me to uncover my skill gaps and what I need to accomplish my post-MBA goals. This helped while doing school research, essay writing, and interviewing.
The highlighted sentences are the ones quoted above.
Your story won’t look like this one, and it doesn’t need to. Tell us yours on a free 25-minute call and you’ll know whether we’re the right team for you.
Let’s talk about my storyGot into Dartmouth Tuck
I learned that I wasn’t great about talking about myself.
I truly believe that Brian’s ability to sherpa my story into something more strategic is the reason I went from 1 acceptance in R2 of 2024-2025 to 6 acceptances on R1 of 2025-2026.
Before MBA Protocol
Growing up in the DC area with two parents who served in the federal government sowed a deep appreciation and admiration for the work the US Government does. The work I do at Deloitte, partnering with federal agencies, feels akin to the service my parents provided.
Also, because of how massive Deloitte is, we get to play with some very cool problems the USG has. The level of experience and exposure I’ve received at the firm has affirmed my decision that this is the kind of firm I want to be at for a long time.
My goal going into the MBA process was to streamline my development to a partner level role at Deloitte. I was already in the consulting space, but I had seen directors and partners exhibit a level of nuanced analysis that I did not possess; this made me nervous about my long-term viability in the firm. When I asked them about how I could replicate their development path, each contact said their time back in school allowed them the time and space to take the deep dives into the work we do. Essentially, they would not have developed the level of nuance required to provide the level of service they provide for our clients.
Why MBA, why now
I was in a client meeting with a senior manager, who had done his MBA at UNC Kenan-Flagler, and I watched him effortlessly rip off strategic analysis for the client that, frankly, left me dumbfounded. After the meeting, I pulled him aside and asked “Gavin, how’d you develop the skill to be able to do that?” He laughed and said “That came from two years of a million case studies.” He emphasized that while the firm certainly provides a lot of opportunity to learn, the sheer volume of client demands prevents you from doing the deep academic dives a full-time MBA program provides.
If this was the work I wanted to do for the rest of my career, I knew I needed to take a two-year strategic break that would pay off twenty years down the line.
Why MBA Protocol
In 2024, I applied to four schools (Tuck, Darden, Ross, and McDonough) in Round 2 with little to no guidance. I went through the process trying to piece together tips I found online. I received one offer of admission, but felt like I really left meat on the bone looking back at my process; my essays lacked a punchy theme and my resume was all sorts of lackluster. I decided to use the material and test scores that I already had to try my hand again, this time in Round 1. This time I would seek optimal guidance, as I really did not want to go through this process a third time.
I remember thinking “I should look into that site that had all the rainbows and unicorns on it.”
While the website’s happy go lucky attitude stood out in my mind, what hooked me was Heather’s understanding and excitement for my story and previous efforts. She seemed to be fully in my corner before even giving MBA Protocol a dime and that certainly stood out to me.
Whether it was good marketing or not, I felt that I had a teammate from the get go.
The work we did together
I remember reading Brian’s reviews on P&Qs describing him as an admissions wizard, knowing exactly how to describe yourself for certain schools, and being somewhat skeptical before we met. Yet, Brian proved that he was in fact an admissions wizard and was able to add critical details to my story that I would have never thought to add if it were not for his suggestions.
Between my two application cycles, one thing changed: what kind of advice I was receiving on my essays.
I learned that I wasn’t great about talking about myself. Brian’s patience and objective feedback helped me tailor a story that seemingly wowed admission’s committees.
I walked away from my time with Brian understanding the importance of humbly selling yourself; a skill that I’ll need to continue to hone as I enter my MBA years and after in the consulting space.
Better essays acted as a domino for everything later down the line. My essays allowed me to script a better interview pitch of why me and why this school.
Interesting note: very late in the game, probably with two weeks from my submission dates, I heard a Tuck AdCom reader say something along the lines of “I don’t want to read an essay like X.” Well, my main Tuck essay read exactly like X.
I went to Brian, nearly in a panic, and said “we need to burn it down and start over.” He very calmy told me to check myself and trust him. My story was excellent and anybody would love to read it. I trusted his judgement, knowing he had done this a hell of a lot more times than me, and it paid off.
I truly believe that Brian’s ability to sherpa my story into something more strategic is the reason I went from 1 acceptance in R2 of 2024-2025 to 6 acceptances on R1 of 2025-2026.
MBA Admission Results
Dartmouth Tuck, Class of 2028!
Advice to other pivoters
There are a TON of MBA consultants out there. You may feel compelled to go with a certain consultant because they are the biggest name out there (one that I knew even before starting this process) and they seem to provide results. I too felt the draw of the big name, but something in my gut said the team at MBA Protocol actually had my best interests at heart and I was going to get their full undivided attention.
You, as a client, need to feel an extra level of care as you go into this process. The money, time, and what’s riding on this effort dictates that. I fully felt that I was Brian’s only priority as we were going through the essay drafting process
Personally, you need to understand what your story is and why you’re about to do what you’re about to do. Not only does an MBA require a hefty tuition, it requires maximal effort that I don’t think many prospective MBAs understand.
Each of the top 25 schools offers you a chance to be back in the classroom with really smart people and be on a campus that has tangible energy and opportunity to change your life.
You need to do the work to make that happen, though.
The highlighted sentences are the ones quoted above.
Your story won’t look like this one, and it doesn’t need to. Tell us yours on a free 25-minute call and you’ll know whether we’re the right team for you.
Let’s talk about my storyGot into Michigan Ross and NYU Stern + 2 more
I recognize the ridiculousness of pursuing a $150k degree without a specific career goal but the employment reports were promising and I knew with the right guidance this could be an opportunity to get back on track.
Despite the initial challenges with my profile we stuck to the plan and I ended up getting admitted to Michigan Ross, NYU Stern, Georgetown, the University of Washington Foster with a scholarship and I was waitlisted at Columbia!
Mission Accomplished - Brian Is The One!
12 months ago I was down in the dumps. After 8 years of riding the self employment rollercoaster my business was getting quiet once again. I had just lost a parent, I was lacking direction and knew I needed a factory reset. I was seeking a path to a more purposeful existence that offered stable employment and long term financial prospects.
I was a 32 year old immigrant with a BA in Communications from a European university and I had no direct corporate experience. I had worked in media production for 8 years taking whatever work came through.
After spending many nights going down rabbit holes looking for inspiration, googling “how to get a good job”, I discovered Career Protocols YouTube page and benefited from a wealth of information that I felt was leading me in the right direction. I had never heard of an MBA or a GRE!
I recognize the ridiculousness of pursuing a $150k degree without a specific career goal but the employment reports were promising and I knew with the right guidance this could be an opportunity to get back on track. I was open to new challenges but didn’t want to completely start from scratch competing with 22 year olds for entry level jobs. I was willing to make the investment in myself to learn new skills which would help me to compete for coveted roles at amazing companies that I currently had no access to. I rolled the dice, made contact with Career Protocol and was matched with Brian Birdwell, aka The Wizard.
Within the first week of working together I knew my investment with CP was going to pay off. The first round of essay edits opened my mind to a whole new way of storytelling and I can’t believe I ever thought I could do it alone. We did a deep dive into my entire background and not only did Brian identify the most impactful events of my life, he wove them into a framework that helped me rediscover my confidence, recognize my achievements and inspired me to reach for the stars.
Brian balances being an absolute professional while also being the chillest dude. He’s a sage and has an unbelievable memory - 2 months into the process he was still recalling details of my background that I had mentioned during our initial discovery call, making for an incredibly personalized experience.
Aside from my age, lack of corporate exposure and unclear career goals, I hadn’t taken a math test in 14 years. I self studied over the Summer and improved immensely but ultimately managed to score below average on the GRE. In hindsight I should have sought professional help here as well. I subsequently took the Executive Assessment, scoring above average, and I used that test score when applicable.
Brian helped to identify programs for which I was a competitive candidate but encouraged me to apply to a range of schools. Despite the initial challenges with my profile we stuck to the plan and I ended up getting admitted to Michigan Ross, NYU Stern, Georgetown, the University of Washington Foster with a scholarship and I was waitlisted at Columbia!
I am immensely proud of what we achieved, particularly because I crafted truly authentic, soul bearing stories that are entirely original and unique to my experiences. Before connecting with Brian I interviewed 2 other admissions consulting firms. One of them told me I didn’t have a chance at top programs and the other pitched a scenario where their team of writers would interview me once and then write my essays for me - a ludicrous proposition. During one MBA school interview the admissions director told me I was one of the best storytellers that had ever applied to their program - wow. Without Brian’s expertise that would never have been possible.
This service is so much more than just essay support. It’s part admissions consulting, interview training, resume refining, school selection, career guidance, community support and at times, therapy. I achieved what I set out to do and learned an arsenal of new skills that I will take with me into my MBA and beyond. I am eternally grateful to Brian, Angela and the Career Protocol community!
The highlighted sentences are the ones quoted above.
Your story won’t look like this one, and it doesn’t need to. Tell us yours on a free 25-minute call and you’ll know whether we’re the right team for you.
Let’s talk about my storyGot into Chicago Booth and Kellogg + 1 more
I felt that my applications were superficial and did not reflect my true self, containing what I thought that the schools wanted to see.
Angela’s interview preparation was invaluable and contributed for my admissions at Booth (with a USD 40k merit scholarship), Kellogg, Berkeley and waitlist spot at Wharton / Lauder.
From zero to hero
This is my second year applying for MBAs. in 2021 I applied to MIT, Wharton, Harvard and Stanford with help of another admissions consultant. I was interviewed by HBS and Wharton and got admitted to none. I felt that my applications were superficial and did not reflect my true self, containing what I thought that the schools wanted to see.
Last year (2022) I had Angela’s help to reflect and understand my personal stories and values during the application process, this completely changed the application experience. Moreover, my self-discoveries during this journey will greatly impact decisions in my personal life and career over many years to come. This second time, I applied to Harvard, Stanford, Wharton/Lauder, MIT, Booth, Kellogg and Berkeley. I landed interviews at Stanford, Wharton, Booth, Kellogg and Berkeley. Angela’s interview preparation was invaluable and contributed for my admissions at Booth (with a USD 40k merit scholarship), Kellogg, Berkeley and waitlist spot at Wharton / Lauder.
Finally, I am so supportive of Angela’s & Career Protocol’s work that I have sponsored their services for a dear friend, Ronaldo, from an underprivileged background with aspirations to change education in Brazil. With Career Protocol’s help, he was admitted at MPAs / MPP both at Columbia and the University of Chicago, both of them with extremely generous scholarships.
Carlos Rosis
The highlighted sentences are the ones quoted above.
Your story won’t look like this one, and it doesn’t need to. Tell us yours on a free 25-minute call and you’ll know whether we’re the right team for you.
Let’s talk about my storyWhat the first call is like.
Free, 25 minutes with one of our coaches, and you’ll leave knowing where you stand.
During the first consultation, she didn’t give me a feeling of selling business at all.
Just 10-15 minutes into our conversation, Angela was already able to put together a decent picture about me and tell me how to best position myself.
During our free consultation, what encouraged me to work with Angela was her candor, and fascinatingly accurate analysis of my profile, my key strengths and my required areas of focus!
Want to know where you stand?
Tell us about you, your scores (or no scores yet) and the schools on your list. You’ll hear where you stand, which schools make sense and what we’d do first.
If the honest answer is “retake the test” or “wait a round”, you’ll hear that too. Nobody will push you to buy anything.
Not ready to talk yet? Try the free Story Quiz first.
Somebody saw it in them first.
Ask clients what they remember most, and it’s usually the moment someone believed them.
From the beginning, Angela made it clear that she believed in me and in my story, and in the fact that, with the proper application, I had a chance at my dream school - Wharton.
She did much more than getting me into Harvard: She helped me connect all the dots, find confidence in myself and tell my story for the first time.
It left me, a burly manly man, in tears because I felt truly worthy and capable of taking on the challenge that laid ahead of me for the first time in my life.
When my mom and sister read my final drafts and said, “you actually sound like a human being instead of a robot,” I knew I had a real shot.
Our numbers, and how we count them.
of clients who followed our full school-portfolio guidance earned at least one admit, since 2018.
average scholarship per admitted client, last three years.
Reviews on Poets&Quants, as of October 2026
- Angela Guido: 131 reviews, rated 5.0 out of 5
- Brian Birdwell: 34 reviews, rated 5.0 out of 5
- Heather Soderquist: 11 reviews, rated 4.91 out of 5
How we count these · Coaching MBA applicants full time since 2008.
About these reviews
Where do they come from?
Clients wrote them on Poets&Quants, on GMAT Club, in notes to us and in the success stories they wrote for our site, starting in 2009. Where a review was posted publicly, the card links to it.
Do you edit them?
Almost never. We choose which sentence to show you, and every sentence is copied exactly, typos included. There are two exceptions. Where a client named a coach who has since moved on, the name now reads “my coach” (or she or he, as the client wrote it), and thank-you titles drop the name. Where a client named the company Angela worked for before, it now reads “the firm”.
Some reviews mention programs I can’t find. Why?
Some reviews mention programs we’ve since retired, like MBA Catalyst and MBA LFG. The coaching behind them is what we do today.
Some reviews say Career Protocol. Is that you?
Yes. MBA Protocol is part of Career Protocol, and older reviews use that name.
Did everyone get in?
No. Some stories here mention dings and waitlists, because those happened too.
Who are the coaches named on the cards?
The MBA Protocol coaching team. Where a client named their coach, the card says so and links to that coach’s page. You can meet the whole team on our About Us page.
Looking for a particular school?
Read stories from people who got in there.
Or start from what’s on your mind.
Read enough?
Every one of these people asked for help at some point. A free 25-minute call is a good place to start, and nobody will push you to buy anything.
Not ready to talk yet? Try the free Story Quiz first.
