Before MBA Protocol

The bulk of my experience has been in social media at a digital marketing agency that specializes in B2B companies in the tech sector. I also had a 5-year tenure as a marketing manager at a business services company and that’s when I started considering an MBA – I had a general understanding of my role in growing the company but lacked the tools to transform my marketing area into a growth engine. I knew an MBA would help me close the knowledge and skills gaps that I’d noticed over the years. I wasn’t strictly sure about what role or career path I wanted for my future, but I did know I wanted to grow.

Why MBA, why now

I like that working in a marketing agency allows you to see a variety of customers and helping them solve different problems. Post MBA I would like to expand on that and go into consulting. It seems like a natural extension of my current experience and what I hope to gain from the MBA.

While I do have a business background from my undergrad (I majored in Marketing), an MBA will help me strengthen those foundations and provide a stepping stone for me to approach consulting firms with confidence and a solid set of skills and experience from the consulting projects I will participate in during the MBA.

Why MBA Protocol

The “call to adventure” philosophy really resonated with me. It helped me reframe this journey full of uncertainty that I was about to embark on into something to be excited about.

I knew I made the right choice because I knew I could count on anyone in the team for whatever I needed, and the community we ended up creating in our cohort was incredibly supportive; it was genuinely one of the most enjoyable things about this entire process.

The work we did together

I had to dive deep into my personal and professional history, which helped me own my story and become more confident when telling it, knowing that I have as much a right as anyone else to pursue an MBA and to earn my place in a program. I was of course nervous for the interview portion of the process, but knowing what makes me uniquely me and what I can bring to the table helped me navigate the anxiety. I mentioned earlier that I wasn’t sure what I wanted my career to look like on the other side of the MBA, but this journey really forced me to weigh my options and not only make up my mind but see the exact way forward.

During the process, I spoke a few times one on one with Heather, and she truly has an incredible ability to see you. She helped me connect the dots on aspects of my personal history that I later used in my essays, and I came to respect her opinion to the point of taking a leap of faith when she asked me to and submitting a particular application in round 2 after weeks of agonizing over it. She never for a second doubted that I would make it, even if I myself did at times.

MBA Admission Results

I got into Cambridge Judge Business School, my first choice, with a Cambridge MBA Distinction Award and an invitation to become a Forté Fellow. I’m also now a member of Wolfson College. It still doesn’t feel real. I think it won’t become real until the first day I’m actually on campus.

I also got admitted to Rotman Business School at the University of Toronto with a scholarship. I had 3 other schools in my roster: one of them rejected me, and I didn’t end up applying to the other two once I got an offer from Cambridge in December.

Advice to other pivoters

If you take this seriously, it’s possibly one of the scariest things you’ll ever do. You’ll question everything you thought you knew about yourself. At multiple stages, you’ll probably wonder why you’re doing this to yourself (especially when subjecting yourself to the GMAT multiple times like I did). You might want to put if off until you finally feel ready. Don’t wait.

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Before MBA Protocol

Right after I graduated from undergrad, I worked for a financial portfolio management company in portfolio reporting. It was a crash course in finance, and I learned a lot about investing, benchmarking, and Excel (lol). However, during undergrad, I knew I wanted to work in U.S. Mexico relations and specifically in trade. So, when the opportunity came to work for an international trade law firm, I took it! After eight years, I currently work as an Operations Manager and the lead senior international trade specialist at an international trade law firm in Washington, DC. In laymen’s terms, I am in management as a non-attorney, managing the paralegals and the economists on staff, as well as organizing the workflows and building structures to help build grow the firm.

Why MBA, why now

Outside of work, I have been volunteering at my local farmers market for the past six years. Ultimately, my professional experience working in global trade and my local experience working with farmers to expand food accessibility has inspired me to make a pivot into working for a values-led Food CPG company. I am interested in strategy and operations work and hope to join a leadership rotational program, but I hope to also recruit for brand-management internships to see if this role could give me the necessary skills I need for my long-term goal: to lead strategic initiatives in the CPG sector that expand access to nutritious, affordable food across borders.

Prior to Covid, I decided to ask for a new role at work that focused on operations management, so I could focus more on what inspired me most at my office: building firm-wide systems and initiatives that improve the flow of work, betters work quality and could help the firm grow. This position increased my exposure to our client’s operational issues while dealing with the uncertainties of duties and tariffs. Ultimately, through this position I found a new passion for management and operations.

In 2023, I attempted to make a career shift on my own into operations but had little luck. I knew I wanted to pivot but needed help. In 2024, I spoke with a friend who was graduating from her MBA program and realized that this was the next right move for me so I can make a big pivot into the Food CPG world.

Why MBA Protocol

I first met Angela through the Forte Launch program, where she led a presentation on the art of storytelling. I was so captivated by her presentation and it was the best one I had seen in the Forte Launch program so far (no shade to other presentations in the program). I knew that since my story wasn’t the typical one that the adcoms would read, and I wanted help to fully develop my story and pivot I wanted to make. Career Protocol was the best choice for me. They saw me for me, and helped me fully realize my story and my vision through the Discovery process. They even encouraged me to apply to schools that I thought were out of my range.

The work we did together

I learned so much with MBA Protocol, but the biggest lessons center on storytelling. Specifically, how to connect with someone whether it be through your elevator pitch, resume, or essays. Angela helped me immensely during interview preparation. I was so incredibly nervous because in the past I would get a bit of stage fright during interviews. She recognized it immediately and she gave me real tips and tricks to remain calm and be my authentic self and not this odd robotic professional version I think others want me to be.

Ultimately, I learned that presenting my story and being my authentic self will bring me to opportunities I never thought I could have obtained before. I also learned to believe in myself and my story more which will carry over to my MBA and life beyond!

MBA Admission Results

I applied to 9 programs and interviewed at 7. I was admitted to each program I interviewed with: Ross, UCLA Anderson, IESE, NYU Stern, Dartmouth Tuck, Duke Fuqua, and Chicago Booth and received a total of $275,000 in scholarships across all schools.

I am beyond thrilled with my results. I had taken the GRE four times and worked really hard but was worried that my scores would hold me back. When I got the call from Duke Fuqua, I was shocked for two days. The weight of this whole process was realized, and I was going to business school. When I heard the news about Booth, I sobbed and couldn’t believe I got into my Reach school. I poured my heart into my Booth essays and that translated into success.

Advice to other pivoters

My biggest advice for others attempting to make a big career pivot is to really carve out time and energy to understand your career journey. What motivated you to make certain decisions? What did you learn from your “failure” moments? This self-reflection is deeply coded into MBA Protocol’s process. In the beginning of my MBA application journey, I knew I wanted to work in the food industry but didn’t know the types of roles and opportunities. I used MBA Protocol ‘s advice and resources, speaking to many students and even Chat GPT about possible paths I could take. This led me to leadership development programs and possibly brand management. This then led me to uncover my skill gaps and what I need to accomplish my post-MBA goals. This helped while doing school research, essay writing, and interviewing.

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My Coach Is EVERYTHING & MORE

Switching careers during the middle of the Pandemic from medicine to real estate finance, I knew I wanted to go to business school. I started as an executive assistant at my firm for the two co-founders and then earned a spot on the deal team after a year. Although I learned so much, it was a lot of DIY and googling. Given that I didn’t have a traditional finance background, I wanted to gain a more holistic understanding of business and finance as well as further my growth in real estate. I knew that business school would allow me to explore different sectors of real estate, give me the flexibility to see what my interests are and create an invaluable network. My goal post-MBA is to work at an institutional firm with a specialization in development and/or hospitality.

I started my MBA journey by first reaching out to a current MBA student and she connected me to her consultant. Let’s just say, I didn’t leave that intro call with the warm and fuzzies. So, I decided I could probably do without a consultant since I’ve had experience applying to medical school. However, as months of GMAT prep went by, I realized that I might need some help and I was lucky enough to connect with a different friend who just went through the whole process and did very well. That’s when my coach entered the chat. Within the first few minutes of speaking to her, I knew she was the one.

I knew that my biggest weaknesses within my profile were going to be my GMAT/GRE score and GPA. I was a chemistry / pre-med major at a top university and had a few grades in calculus, chemistry, and organic chemistry that fell short of my tiger mom’s expectations. But I knew my saving grace was going to be my story and I’d only have one chance to tell it right. I say this with my entire being, I could not have done it without my coach. I’ve always been a very confident writer and knew how to tell my story, but she knew exactly how to push me to dig deeper. After writing numerous drafts of something, it can be incredibly challenging to change the content or to develop the story further, but she somehow found a way to pull things out of me that I didn’t even realize existed. She helped me connect the dots not only for the essays but also for my self-discovery. She knew exactly what questions to ask to guide me to write the most powerful and meaningful essay I’ve ever written. I realized that this essay meant more than just an essay to get into school – it was my journey to finding who I am. The toughest part was sculpting each essay and figuring out where and how to cut since each word matters when you have a limit. Given that each phrase was written from my heart, I was very protective when it came to cutting. However, she was too. She knew exactly what was necessary to keep my voice. She found ways to make what I wanted to say more efficient and impactful. She helped me find the beauty in my weaknesses that I’ve always struggled to find.

As we nailed down my story, she helped me narrow down my schools. School research was daunting to me because I had no idea where to start. But she always had an answer. Her advice allowed me to be more targeted with my research, and it showed in my essays and interviews. I knew that if I could just get my foot in the door for an interview, I’d win the hearts of admissions. But my lifelong testing anxiety could prevent me from even having a chance. After working 12-hour days, I’d study for the GMAT until 11PM / midnight. Saturdays and Sundays were reserved for studying and practice exams. Despite the countless hours of studying, I never achieved my desired score. I took both the GMAT and GRE several times and fell short of 700 (GMAT) and 320 (GRE). Because of this, I was ridden with anxiety. I struggled to sleep for days on end. When you’re going through the process, even though you’re told by everyone that tests aren’t everything and you know it to be true, it is impossible to truly believe it. I was terrified that no matter how great the rest of my profile was, I might not even get a chance. But my coach helped me replace my shame with confidence by focusing on all my unique strengths.

She was the best cheerleader I could have ever asked for – so much so that at one point I wondered if she was just telling me what I wanted to hear haha! However, come interview prep, I realized that everything was genuine and she’s not afraid to give you tough love when you need it. I was lucky enough to get interviews from Columbia, Cornell, and UCLA. I’ve always been good at interviews, so I thought it was going to be a breeze. However, after practicing the “Tell me about yourself” question (arguably the MOST important question of your interview) with her, I realized I was maybe a little too confident. She stopped me halfway through my spiel and helped me realize that I’ve essentially told her nothing about who I am and what impact I’m going to make on my community. This further solidified what I already knew – I could not have done it without her. Her pointers allowed me to choose my words wisely so everything I talked about would showcase how I was going to move the needle.

I feel so lucky and honored to have been accepted to Columbia, Cornell, and UCLA. At Columbia, I received the Forte Fellowship with a $50,000/year scholarship. At Cornell, I received the Forte Fellowship with a $30,000/year scholarship. At UCLA, I received a full-ride scholarship. Thanks to my coach, I will be attending my dream school. She is more than just a consultant – she is a friend, therapist, mama bear, and cheerleader. Anything is possible with her by your side.

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Brian Birdwell & Career Protocol - Best No-Regret Decision I've Made

Personalized introspective MBA application experience with stellar outcomes.

One of the amazing things about Brian and the Career Protocol team is that they helped me whittle the many vast ideas in my brain down to concise essays that got results. Results including acceptances from 7 out of the 8 programs I applied to, with 5 of them offering me scholarships totaling $500,000. I went from worrying about not getting in anywhere to getting in virtually everywhere I applied. Acceptances included: Wharton, Booth, Kellogg, Columbia, Ross, Johnson, Fuqua. Brian helped me through the process end to end, and I wholeheartedly recommend Brian Birdwell at Career Protocol.

But since essays are done, here are some bullet points that describe how amazing it was to work with Brian: • When I initially decided to apply to MBA programs and work with Brian and the Career Protocol team, I didn’t know what I was getting into but took a leap of faith. I am so glad I did. • When I decided to go forward with applying to MBA programs, I felt behind. Brian accelerated my process to apply to 8 schools during ONE ROUND. He helped me through the journey by meeting me where I was at. He knocked it out of the park. • Brian keeps it real. He is very down to earth and easy to talk to. This was so helpful for me to be able to be authentic with him, the process, and my applications. • He was firm when needed and encouraging when I felt down. • Brian knows and has in-depth experience with the application process, enabling him to help me maintain the right mindset and avoid overthinking. • Brian is organized, thorough, sharp, and really knows his stuff. He’s extremely talented and smart. He kept the process lighthearted, which helped me relax. I definitely needed the humor and those laughs! • He is RELIABLE. I would hear back from him quickly with updates. Communication felt easy. • Scheduling video calls was easy, even with my busy schedule. Him being based in the United States / the time zones worked well for me. • He was one of my biggest cheerleaders throughout this process and helped motivate me to keep pushing forward. This helped me cross each hurdle, especially when it came time for interviews. • He focused on me and who I am rather than using a school focused lens throughout the process. It helped me reframe my thinking toward what I have to offer and who I am vs. trying to say things that I think the school wants to hear. He genuinely cares. • He offers great practical advice that I took to heart. Also, lots of great wisdom that I’ll cherish. • As we combed through the details of my life, the ups and downs, and dug into who I am as a person, I noticed his incredible attention to detail and story crafting abilities. When we would brainstorm together, he would bring up things about me that I was sure that he wouldn’t have remembered. Goes to show how much he cares and how personalized they make this experience. • Somehow Brian knew the right way to support me… pumping me up when I’m down, reminding me that I really don’t have to be so self-critical, also sharing KEY ADVICE to act as if each interview is my only interview…. Totally immerse myself in the school’s program for the 48 hours prior to the interview and only think about that school (because he noticed I was getting distracted thinking about other schools). SERIOUSLY such good advice that stuck with me and I adhered to it!!!! • Truly listened to me. Got to know me and focused on looking at this as the whole package. • Built my confidence to meet people, talk to admissions, talk to other candidates. Made friends!!! • Networking, campus visits, school research… guided me through it all! All the materials were so helpful. • Resume – killer job helping me with one of the things I dreaded and put off THE MOST. • Stories – many times I wanted to give up. But we kept going. • Knew how to cut the right corners for me and focus on the right things at the right times. • Brian offered encouragement and praise where he saw I was progressing. It may sound funny, but not only did it help motivate me, but it also demonstrates how much he cares and how much attention to detail he is giving. To be able to comment on someone’s improvements takes time and it takes knowing the person to have something to compare against. • Brian offered critiques and was a straight shooter when I was way off (e.g., stories, essays, video essays, interview mindset & approach) • Short responses / mini essays – they sneak up and can be a lot. Did a great job working through this with me and really the whole package end to end. • Interviews + Mock Interviews – practiced interviewing with Brian over video calls. Very helpful to get in the right headspace and think about how to approach it. By the time interviews came around, we had done so much self-reflection and digging deep into my values as a person that the interviews were an easier lift than I expected. And more enjoyable 🙂 • I had some atypical interviews but rolled with them. Brian would check in on me, provide his thoughts on my reflection, etc. He was there every step of the way. • Strategized applications together for 4 schools that I applied to independently. Got into all of them! Got into 3 of the 4 I worked closely with him on. This was where the real leg work was done. • This process revealed a lot about myself and pushed me to grow. I didn’t know how hard it would be. I also did not know how much I would get out of it with them. Truly 10/10. • These are good people that I trust. I have already recommended them to my friends.

Last words. I had the rare opportunity to work with both Brian Birdwell and Angela Guido. You both amaze me. The speed at which you’re able to think, your relaxed demeanor, the enthusiasm you have. I hope it never dies for either of you. You are both such wonderful, talented, kind people. I can never share my appreciation enough.

Thank you both for taking a chance on me. Brian, I really cannot thank you enough for your thoughtfulness, wisdom, kindness, empathy, enthusiasm, and downright hard work. You really went above and beyond for me when I know you didn’t have to.

I remember showing my significant other one of your emails, and him being really impressed. Several times he has mentioned that it seems like I’m getting exceptional value for the investment.

You both always have people’s best interest at heart.

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From zero to hero

This is my second year applying for MBAs. in 2021 I applied to MIT, Wharton, Harvard and Stanford with help of another admissions consultant. I was interviewed by HBS and Wharton and got admitted to none. I felt that my applications were superficial and did not reflect my true self, containing what I thought that the schools wanted to see.

Last year (2022) I had Angela’s help to reflect and understand my personal stories and values during the application process, this completely changed the application experience. Moreover, my self-discoveries during this journey will greatly impact decisions in my personal life and career over many years to come. This second time, I applied to Harvard, Stanford, Wharton/Lauder, MIT, Booth, Kellogg and Berkeley. I landed interviews at Stanford, Wharton, Booth, Kellogg and Berkeley. Angela’s interview preparation was invaluable and contributed for my admissions at Booth (with a USD 40k merit scholarship), Kellogg, Berkeley and waitlist spot at Wharton / Lauder.

Finally, I am so supportive of Angela’s & Career Protocol’s work that I have sponsored their services for a dear friend, Ronaldo, from an underprivileged background with aspirations to change education in Brazil. With Career Protocol’s help, he was admitted at MPAs / MPP both at Columbia and the University of Chicago, both of them with extremely generous scholarships.

Carlos Rosis

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BEST Decision I Made In This Application Process

In short: Work with Angela — it’ll be the best decision you’ll make through the MBA application process. You’ll get into outstanding programs, and importantly you’ll also grow in your self-confidence.

In detail: My background was in MBB consulting in the Asia Pacific. I’d previously applied for H/S/W and wasn’t successful at even securing an interview, despite a strong GMAT and undergraduate GPA.

I was first introduced to Angela by a colleague who worked with her to gain admission to her dream MBA program.

I chose to work with her because, within our first 20-min conversation, I was shocked by how much depth she was able to cover about my candidature and potential areas to strengthen my applications — she’d clearly been thinking about my profile and application approach even before I was a client. This stood out against other admission consultants I’d spoken with.

I worked with her for 2.5 months whilst I was on a high intensity work project to craft 4 applications (including 3 reapplications) for M7 schools and to create a ‘career gameplan’, where for the first time I’d reflected on my future ambitions and goals. It almost felt like therapy when we spoke; I’d share some of my most personal stories and we’d think through how they influenced my life and vision.

When I received interviews, she prepared me robustly — an M7 interviewer commented that my ‘Why Business School?’ was ‘the most clear answer they’d heard over countless interviews’. Credit to Career Protocol’s thoughtful interview prep resources for that praise.

In the end, I was admitted with a partial scholarship to my top preference program (a program that I didn’t even receive an interview from just 10 months earlier!).

The best thing about Angela is that she’ll be your individual cheerleader: She’ll get to know you (not just as an applicant, but a friend!) and care about you over the process. Even when you’re at your worst personally — exhausted, stressed, or on edge — she’ll know what to say to keep you motivated, and help you grow in your own understanding of self (and therefore self confidence).

I’m thankful I’ve left this process with multiple M7 admissions, a high degree of self understanding and confidence, and a friend in my fantastic coach and cheerleader Angela.

Thanks, Career Protocol and Angela for an outstanding experience. Well worth the investment!

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She Makes You Into A Diamond!

Despite a 610 GMAT, a state school background, work experience in only one company, and only applying to two programs because of my fear of being rejected everywhere, I got an acceptance from HBS and waitlisted post interview in the GSB in the most competitive MBA application year!

At my desk, I didn’t consider myself material for the institutions where I thought my goals would flourish – it made me feel sad. However, Career Protocol’s process helped me take a deep introspection of my life and my future. Angela and her team are professional big sisters and brothers who are wise, funny, and knowledgeable in how to best present yourself in your MBA applications. They are good people who care.

Angela worked with me on more than +50 essay re-writes and added +200 comments throughout +3 months in my essays. Her background as a screenwriter helped me craft my story arc across the different elements of the application. She didn’t write sentences for me or gave me a template. She even prohibited me from looking at examples! She thoughtfully guided me to realize the highlights of my life and how to best express them in each part of my application. Even my passion to create the perfect Pisco Sour was included as a small line in my resume. I got questioned by both interviewers in the GSB and HBS about it. Angela knows exactly what detail to add where. She even worked with me in tiny job description boxes that perhaps other consultants don’t consider. There wasn’t a detail that Angela didn’t help me craft.

The essays that I ended up writing and my application inspire me. This is the most important. I’m also happy they inspired the Adcom! In addition, my post-MBA goals have multiplied in ambition and impact. The interview skills I’ve gained in Career Protocol’s program have already opened many doors and I’m no longer nervous. Working with Career Protocol I feel that I did not only create an MBA application but also embarked on a journey towards my dreams. I’m eternally grateful to them!

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So Much More Than An Admissions Consultant!

I came from a lower socioeconomic status and clawed out of poverty by planning ahead and relying on my community for support. Yet, most people where I come from couldn’t tell you where Harvard is located on a map, and you’d be lucky if they had even heard of Stanford. Despite being a highly qualified deferred enrollment candidate, I didn’t have my community to help me on this one, and I was dreading going on that journey alone -at least, until I met Angela. I would love to say that I shopped around, but truth be told an HBS alum I respect referred her to me and between all the free resources on her website and the immense value she packed into our free 30-minute consultation, I was sold. I selected her 3 school package for HBS 2+2, Stanford Deferred Admission, and Booth Scholars.

I expected to face some imposter syndrome, self-doubt, and self-sabotaging humility during the process. For people like me who’ve spent their entire life being told they don’t deserve a seat at the table, those emotions are a given. I thought that would be the big hurdle I’d need Angela’s help to overcome, but Angela killed it before it could even show up. She had me start by writing the book on my life for her. I expressed everything that I thought could have possibly mattered to the experience of being me and hit send.

I will never forget the zoom call that followed. Like some sort of voodoo, she captured my essence, my story, my core values, and my character-defining moments into a PowerPoint reflection of my identity as it truly exists. She was able to articulate me -without all the lies I told myself, without all the biases of my lived experience, and without all the insecurities that kept me up at night. It left me, a burly manly man, in tears because I felt truly worthy and capable of taking on the challenge that laid ahead of me for the first time in my life.

We wrapped Stanford up quickly, but then the COVID-19 pandemic hit and my journey came to a screeching halt. I was putting in 12-hour workdays in a hastily converted linen-closet-office. I was quarantined away from my partner. I took on my parents’ financial responsibilities despite worrying about getting laid off myself. What finally brought me to my breaking point was having to say goodbye to my grandmother over Facebook Live while strangers “heart reacted” to her funeral with the same reverence they gave to cat videos. On top of this Stanford was taking their sweet time inviting me to interview, and I was sure I had gotten dinged. I was unable to function, let alone finish my applications.

Yet, Angela was constantly there for me. Not as an admissions consultant, but as a friend, mentor, and quasi grief counselor. When I felt like I was losing my mind she always had wisdom for the moment -providing equal parts actionable advice and compassion. With her help, I fought off depression and took back control over my life -just in time for my Stanford admissions interview invitation to show up. The only complication was that my Stanford alumni interviewer was General Motors CEO and Stanford Board of Trustees member, Mary Barra… Surely, Angela wouldn’t have any experience with that terrifying situation, right? Wrong, she’s had clients get interviewed by her before and gave me the direction I needed to absolutely slay it.

Angela Guido is certainly a voodoo shaman of the human spirit and a magical MBA unicorn, but she has a secret to her success. The truth is she couldn’t care less about whether I got into business school. Her engine is fueled by helping people find lifelong fulfillment, business school admission is the byproduct. I can now proudly wear my “I learned to articulate my life’s purpose, and all I got was this lousy Stanford acceptance letter” t-shirt. Thanks, Angela!

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