Before MBA Protocol

Before applying to business school, I worked at a women-owned private credit firm, where I supported women in finance and invested in small businesses. I genuinely loved the mission-driven nature of my work, but my long-term calling had always been global health. My undergraduate studies, research, and early internships were all in global health, and I originally moved into finance because I wanted to understand how capital gets allocated and why so many important health initiatives struggle to get funded. My dream was to eventually return to global health and help bridge the gap between mission and sustainable financing.

Why MBA, why now

An MBA was always part of my long-term plan because I saw it as the best way to connect my finance background with my global health aspirations. I explored a number of adjacent opportunities, including venture debt, healthcare consulting focused on private equity, and other private credit roles, but none felt like the right bridge to my ultimate goals. At the same time, my firm was incredibly supportive of my MBA ambitions, and many of my mentors were MBA graduates themselves. Ultimately, I realized that business school would provide the network, credibility, and broader perspective needed to make a meaningful pivot.

My post-MBA vision is to return to the global health sector and help build sustainable financing models that can unlock greater impact. Throughout my time in finance, I saw firsthand how investment decisions shape entire industries, and I became increasingly interested in applying those lessons to global health challenges. The MBA helped me connect those experiences into a cohesive vision. Today, I'm excited about pursuing opportunities that sit at the intersection of finance, healthcare, and global development.

Why MBA Protocol

I first heard about MBA Protocol through a coffee chat with someone who had gone through the admissions process before me. She challenged me on my story and pointed out that while my experiences were strong, I wasn't yet communicating the deeper "why" behind them. She recommended MBA Protocol's storytelling resources, and after my introductory conversation with Heather, I felt understood in a way I hadn't with other consultants. Rather than seeing me as another finance applicant trying to pivot into impact, she immediately grasped the personal motivations behind my goals. That gave me confidence that MBA Protocol would help me tell a more authentic story.

The work we did together

The biggest shift was in how I approached storytelling. The modules helped me move away from writing essays that focused on accomplishments and toward essays that showed admissions committees who I was, what I cared about, and why my experiences mattered. Beyond the tactical aspects of the application process, the community was incredibly valuable. Having a cohort of people going through the same highs and lows made the process feel much less isolating, and it was especially rewarding to reconnect with many of them at admitted students weekends.

MBA Admission Results

I earned a 328 GRE (163 Quant, 165 Verbal) and received interview invitations from Harvard Business School, Wharton, Columbia, Yale, and Duke. I was admitted to Harvard Business School, Columbia Business School with a full-tuition scholarship, Yale School of Management with a full-tuition scholarship, and Duke Fuqua with a Forte Fellowship and $100,000 per year in scholarship support. I was also waitlisted at Wharton. Professionally, I was promoted to Senior Associate during the application process.

Advice to other pivoters

Start earlier than you think you need to, especially when it comes to testing and reflecting on your story. The strongest applications are built over time, not rushed together a few months before deadlines.

Be honest with yourself about why you want an MBA and whether it's truly necessary for your goals, because it's a significant investment of both time and money.

If you decide it's the right path, take full advantage of the opportunity and approach the process with intention.

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3 M7 Admits and $390K in scholarships as an unusual candidate

When I decided in September 2024 to apply for round 2 by January, it was a sprint. I had just a few months to study for the GMAT, get my applications in order, and make some magic happen. I was referred to Angela by my GMAT instructor, and I could immediately tell she was a great fit. She has a fascination for good stories, and having started three cannabis companies, and grown up across several countries, mine was anything but a traditional MBA path.

We signed the contract in early December and hit the ground running. Her process was incredible. The way she made me download what felt like my entire life into a structured brainstorming session, my accomplishments my personality, who I was as a person, it felt like no stone was left unturned. It’s a wild feeling to have someone analyze your life and come back with insights you never considered yourself. Experiences I thought were mediocre she called out as “rockstar” stories. It felt like she was helping me craft my autobiography, not just for work, but really digging into my personality and letting it show through in every application.

We were in a race against time, and our time zone difference was actually a huge advantage. I would work on essays late into the evenings, send them at 1am, and wake up to comments from her. Rinse and repeat.

After submitting apps I was genuinely proud of, the results were humbling. I went 0/4. But I wasn’t deterred. I retook the GMAT and improved my score by 100 points. The following September, I went back into the process armed with essays I’d already written, stories I’d already excavated, and a clearer strategic gameplan Angela helped me create for reapplying. I was much more focused in the stories I told, and my career vision more aligned to my experience. Angela checked in on me, helped me retool my narrative approach, and armed me with the tools to approach this cycle myself. Success! I received offers from Kellogg, Booth, and Columbia, with a total of $390k in scholarships! (After negotiating, of course.)

I truly couldn’t have done it without her. Her ability to identify and elevate great stories is unmatched, and her genuine investment in my success across two application cycles despite me only paying for one made all the difference. She has my strongest recommendation.

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Before MBA Protocol

I was working in sales in one of the FAANG companies, with prior experience in marketing as a Brand Manager. I knew my role in sales would have given me more analytical skills, but I didn’t always feel I was building something meaningful.

I knew I wanted to pivot toward marketing roles where I could drive more human-centered innovation – building brands and products that are not just successful commercially, but also representative.

Why MBA, why now

My post-MBA goal is to work in brand management and marketing strategy, focusing on building inclusive, human-centered products.

This vision became much clearer during the application process. Instead of a generic “I want to grow in marketing,” I defined what kind of marketer I want to be: someone who connects business performance with real impact on people’s lives.

MBA Protocol was key in helping me deeply reflect on what I want to do next, and frame it in a way that clearly conveyed my goals in my applications.

I knew I wanted to do an MBA for so long. It will unlock tons of opportunities abroad that I simply cannot get by staying in my own country.

First off, shifting back to marketing from sales is not easy. Normally, marketing companies try to hire interns and let them grow from inside the organization.

Second, I’ll get to meet incredible people from around the world – which is the best part!

Why MBA Protocol

I chose MBA Protocol because I needed more than just editing support. I needed someone who could challenge my thinking but also brainstorm together.

They just put a spin on how to approach the applications and work in general that is unique, fun, and transparent.

MBA Protocol is a real community, which was the best part, as not many people decide to enroll for an MBA in my country, so I was never really alone and constantly in touch with coaches and peers.

The work we did together

The biggest shift was clarity.

I went from having a vague narrative to a very intentional story that connected my past, present, and future. My essays stopped being descriptive and became directional.

I also changed my approach to interviews. Instead of trying to “perform well,” my goal was to have transparent and friendly conversations, focusing more on who I am instead of what I’ve done. So, less bragging, more me! :)

And, of course, MBA Protocol is a great confidence booster, as they show you your values from Day 1 and start crafting the applications exactly from there.

MBA Admission Results

I got interviews from 6 out of 8 schools – including Wharton, Booth, Kellogg, Yale, Haas, and Ross – converting into offers with scholarships for a total of around $500k!

I felt really great about the results I got. I worked hard to build a strong profile and stats in the two years after I first spoke with Angela before I applied. But I didn’t take anything for granted during the application season. Luckly, I found other applicants within the MBA Protocol community who were ready to help and cheer each other on along the way.

Advice to other pivoters

You sure need to trust yourself, your skills, and gut. Make the pivot “credible” to the eye of the admissions and be ready to challenge yourself as well. Am I making too big a jump? Do I have any “hint” from my experience that can lead me toward the post-MBA goal? The reality is, the world is your oyster – but be sure to have a plan A or B to make it work :)

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Before MBA Protocol

Right after I graduated from undergrad, I worked for a financial portfolio management company in portfolio reporting. It was a crash course in finance, and I learned a lot about investing, benchmarking, and Excel (lol). However, during undergrad, I knew I wanted to work in U.S. Mexico relations and specifically in trade. So, when the opportunity came to work for an international trade law firm, I took it! After eight years, I currently work as an Operations Manager and the lead senior international trade specialist at an international trade law firm in Washington, DC. In laymen’s terms, I am in management as a non-attorney, managing the paralegals and the economists on staff, as well as organizing the workflows and building structures to help build grow the firm.

Why MBA, why now

Outside of work, I have been volunteering at my local farmers market for the past six years. Ultimately, my professional experience working in global trade and my local experience working with farmers to expand food accessibility has inspired me to make a pivot into working for a values-led Food CPG company. I am interested in strategy and operations work and hope to join a leadership rotational program, but I hope to also recruit for brand-management internships to see if this role could give me the necessary skills I need for my long-term goal: to lead strategic initiatives in the CPG sector that expand access to nutritious, affordable food across borders.

Prior to Covid, I decided to ask for a new role at work that focused on operations management, so I could focus more on what inspired me most at my office: building firm-wide systems and initiatives that improve the flow of work, betters work quality and could help the firm grow. This position increased my exposure to our client’s operational issues while dealing with the uncertainties of duties and tariffs. Ultimately, through this position I found a new passion for management and operations.

In 2023, I attempted to make a career shift on my own into operations but had little luck. I knew I wanted to pivot but needed help. In 2024, I spoke with a friend who was graduating from her MBA program and realized that this was the next right move for me so I can make a big pivot into the Food CPG world.

Why MBA Protocol

I first met Angela through the Forte Launch program, where she led a presentation on the art of storytelling. I was so captivated by her presentation and it was the best one I had seen in the Forte Launch program so far (no shade to other presentations in the program). I knew that since my story wasn’t the typical one that the adcoms would read, and I wanted help to fully develop my story and pivot I wanted to make. Career Protocol was the best choice for me. They saw me for me, and helped me fully realize my story and my vision through the Discovery process. They even encouraged me to apply to schools that I thought were out of my range.

The work we did together

I learned so much with MBA Protocol, but the biggest lessons center on storytelling. Specifically, how to connect with someone whether it be through your elevator pitch, resume, or essays. Angela helped me immensely during interview preparation. I was so incredibly nervous because in the past I would get a bit of stage fright during interviews. She recognized it immediately and she gave me real tips and tricks to remain calm and be my authentic self and not this odd robotic professional version I think others want me to be.

Ultimately, I learned that presenting my story and being my authentic self will bring me to opportunities I never thought I could have obtained before. I also learned to believe in myself and my story more which will carry over to my MBA and life beyond!

MBA Admission Results

I applied to 9 programs and interviewed at 7. I was admitted to each program I interviewed with: Ross, UCLA Anderson, IESE, NYU Stern, Dartmouth Tuck, Duke Fuqua, and Chicago Booth and received a total of $275,000 in scholarships across all schools.

I am beyond thrilled with my results. I had taken the GRE four times and worked really hard but was worried that my scores would hold me back. When I got the call from Duke Fuqua, I was shocked for two days. The weight of this whole process was realized, and I was going to business school. When I heard the news about Booth, I sobbed and couldn’t believe I got into my Reach school. I poured my heart into my Booth essays and that translated into success.

Advice to other pivoters

My biggest advice for others attempting to make a big career pivot is to really carve out time and energy to understand your career journey. What motivated you to make certain decisions? What did you learn from your “failure” moments? This self-reflection is deeply coded into MBA Protocol’s process. In the beginning of my MBA application journey, I knew I wanted to work in the food industry but didn’t know the types of roles and opportunities. I used MBA Protocol ‘s advice and resources, speaking to many students and even Chat GPT about possible paths I could take. This led me to leadership development programs and possibly brand management. This then led me to uncover my skill gaps and what I need to accomplish my post-MBA goals. This helped while doing school research, essay writing, and interviewing.

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$1.4M in Scholarships // Brian Changed My Life

I began working with Brian at a vulnerable point in my life. I was recently unemployed with no expectations of getting a new job before applying. I also didn’t have a test score yet, I had no recognizable brands on my resume (schools or employers), I knew my post-MBA goals would need a lot of fleshing out and explaining, and that I’d only attend business school if I got a large scholarship.

What I did have was a lot of free time and a unique life story that I thought could lead to good results. I spent weeks interviewing a dozen or so of the top-ranked consultants on this site. A few told me what I wanted to hear to try to get my business. Most didn’t want to work with someone who had such a messy story. One of the most prominent groups went as far as to say that I probably wouldn’t get into any T15 schools and that I had a “0% chance” at M7 schools.

When I met with Brian, he didn’t say anything about potential results. All he promised was that we’d work tirelessly to tell my story in a compelling and authentic manner. Recognizing that that’s all anyone can promise, I signed up and never looked back.

Our first task was to go through my entire life and career to date, diving deep into stories that I had never thought would be relevant for applications. It didn’t take long to realize Brian is otherworldly intelligent (780 GMAT/99th percentile GRE and LSAT). But he’s not just intelligent in a fill-in-the-bubble kind of way. He’s intelligent in a pierce-through-the-nonsense (like my initial essay drafts which were flowery garbage) kind of way.

Brian quickly connected the dots between my life events in a way that I hadn’t connected in my head, and together, we worked on a story arc that fit my school’s essay prompts.

When writing this review, I looked back at the very first essay I ever sent Brian and then at the final draft of that essay that I submitted months later. There were eleven revisions in between. And, goodness, I’m surprised it only took eleven revisions. The difference between the two essays is enormous.

About seven or eight drafts in, I really thought the essay was done, and that it couldn’t get any better. It would’ve been easy for Brian to agree with me and for him to move on with his day, but he didn’t. I’d be shocked if Brian has ever used the phrase “it’s good enough.” Brian’s high standards, while tiring at times, led not only to incredible results (more on that later) but also taught me to communicate better which has been valuable even outside of the application process.

Brian is unique in that while he’s not laid back with the work itself, he’s very laid personality-wise. I didn’t realize how important this would be when I was interviewing admissions consultants. The application process is long and stressful, and it’s super valuable to have someone in your corner who doesn’t add to that stress.

I worked with Brian on three schools, two M7s and one T10. I got full rides from all three. I also applied to eight schools on my own and got into six of them with five full scholarships and one-half scholarship. In total, I received $1.4M in scholarship offers and will be attending an M7 school on a full ride this fall. None of this would have been possible without Brian. Working with him changed the course of my life and I’ll always be grateful for that.

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My Coach Is EVERYTHING & MORE

Switching careers during the middle of the Pandemic from medicine to real estate finance, I knew I wanted to go to business school. I started as an executive assistant at my firm for the two co-founders and then earned a spot on the deal team after a year. Although I learned so much, it was a lot of DIY and googling. Given that I didn’t have a traditional finance background, I wanted to gain a more holistic understanding of business and finance as well as further my growth in real estate. I knew that business school would allow me to explore different sectors of real estate, give me the flexibility to see what my interests are and create an invaluable network. My goal post-MBA is to work at an institutional firm with a specialization in development and/or hospitality.

I started my MBA journey by first reaching out to a current MBA student and she connected me to her consultant. Let’s just say, I didn’t leave that intro call with the warm and fuzzies. So, I decided I could probably do without a consultant since I’ve had experience applying to medical school. However, as months of GMAT prep went by, I realized that I might need some help and I was lucky enough to connect with a different friend who just went through the whole process and did very well. That’s when my coach entered the chat. Within the first few minutes of speaking to her, I knew she was the one.

I knew that my biggest weaknesses within my profile were going to be my GMAT/GRE score and GPA. I was a chemistry / pre-med major at a top university and had a few grades in calculus, chemistry, and organic chemistry that fell short of my tiger mom’s expectations. But I knew my saving grace was going to be my story and I’d only have one chance to tell it right. I say this with my entire being, I could not have done it without my coach. I’ve always been a very confident writer and knew how to tell my story, but she knew exactly how to push me to dig deeper. After writing numerous drafts of something, it can be incredibly challenging to change the content or to develop the story further, but she somehow found a way to pull things out of me that I didn’t even realize existed. She helped me connect the dots not only for the essays but also for my self-discovery. She knew exactly what questions to ask to guide me to write the most powerful and meaningful essay I’ve ever written. I realized that this essay meant more than just an essay to get into school – it was my journey to finding who I am. The toughest part was sculpting each essay and figuring out where and how to cut since each word matters when you have a limit. Given that each phrase was written from my heart, I was very protective when it came to cutting. However, she was too. She knew exactly what was necessary to keep my voice. She found ways to make what I wanted to say more efficient and impactful. She helped me find the beauty in my weaknesses that I’ve always struggled to find.

As we nailed down my story, she helped me narrow down my schools. School research was daunting to me because I had no idea where to start. But she always had an answer. Her advice allowed me to be more targeted with my research, and it showed in my essays and interviews. I knew that if I could just get my foot in the door for an interview, I’d win the hearts of admissions. But my lifelong testing anxiety could prevent me from even having a chance. After working 12-hour days, I’d study for the GMAT until 11PM / midnight. Saturdays and Sundays were reserved for studying and practice exams. Despite the countless hours of studying, I never achieved my desired score. I took both the GMAT and GRE several times and fell short of 700 (GMAT) and 320 (GRE). Because of this, I was ridden with anxiety. I struggled to sleep for days on end. When you’re going through the process, even though you’re told by everyone that tests aren’t everything and you know it to be true, it is impossible to truly believe it. I was terrified that no matter how great the rest of my profile was, I might not even get a chance. But my coach helped me replace my shame with confidence by focusing on all my unique strengths.

She was the best cheerleader I could have ever asked for – so much so that at one point I wondered if she was just telling me what I wanted to hear haha! However, come interview prep, I realized that everything was genuine and she’s not afraid to give you tough love when you need it. I was lucky enough to get interviews from Columbia, Cornell, and UCLA. I’ve always been good at interviews, so I thought it was going to be a breeze. However, after practicing the “Tell me about yourself” question (arguably the MOST important question of your interview) with her, I realized I was maybe a little too confident. She stopped me halfway through my spiel and helped me realize that I’ve essentially told her nothing about who I am and what impact I’m going to make on my community. This further solidified what I already knew – I could not have done it without her. Her pointers allowed me to choose my words wisely so everything I talked about would showcase how I was going to move the needle.

I feel so lucky and honored to have been accepted to Columbia, Cornell, and UCLA. At Columbia, I received the Forte Fellowship with a $50,000/year scholarship. At Cornell, I received the Forte Fellowship with a $30,000/year scholarship. At UCLA, I received a full-ride scholarship. Thanks to my coach, I will be attending my dream school. She is more than just a consultant – she is a friend, therapist, mama bear, and cheerleader. Anything is possible with her by your side.

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My Coach Is The Swiss Army Knife MBA Savior

I found my coach in a pretty dark time where I was working with another full package consultant who was not delivering on the agreed terms, I was tanking the GRE, battling major discriminatory legal issues at work, and feeling overall depleted with less than 2 months to apply for R2.

Immediately upon meeting my coach, her warm energy made me feel seen and offered a sense of emotional safety I did not even realize I needed. The space she held enabled me to re-tap into a renewed sense of reinvigorated inspiration on why I was applying to an MBA, and through her uncanny command of the English language, she began to tease out the best aspects of my background.

I work in an esoteric field in which it can be challenging to find the linguistics to make it ubiquitously relevant to a wide range of individuals. Yet she was always able to translate a garbled 1-minute ramble, into a cogent, specific, and uplifting resume bullet or sentence. Even the mere act of working with her on crafting language allowed me to rebuild a bit of the confidence I had lost and better appreciate all I had to offer.

It can be easy to fall into the trap that working with a consultant who got an MBA or worked on admissions is the best way to go. However, after working with my coach, I realized to bring your best application forward, you need someone that knows how to translate and tease out the best aspects of your profile to a wide audience. Not many possess that conglomerated skillset as it takes someone who is patient in hearing your story, open minded in receiving your story (without an agenda), and creative in helping you tell and tailor the story (rather than artificially force your story into a template).

My coach can do all of that so naturally.

The results after working with her for only a month at the tail end of my application process was, I got interview invites to 5 of the 6 programs I applied for (all T15 or above), and admission offers at 4 programs – including two M7s, and 150K in scholarship offers.

I genuinely believe if I had worked with my coach much earlier in my MBA process, those metrics may have been even higher. Regardless, working with her is an opportunity to re-write your own story and I could not recommend her enough!

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From zero to hero

This is my second year applying for MBAs. in 2021 I applied to MIT, Wharton, Harvard and Stanford with help of another admissions consultant. I was interviewed by HBS and Wharton and got admitted to none. I felt that my applications were superficial and did not reflect my true self, containing what I thought that the schools wanted to see.

Last year (2022) I had Angela’s help to reflect and understand my personal stories and values during the application process, this completely changed the application experience. Moreover, my self-discoveries during this journey will greatly impact decisions in my personal life and career over many years to come. This second time, I applied to Harvard, Stanford, Wharton/Lauder, MIT, Booth, Kellogg and Berkeley. I landed interviews at Stanford, Wharton, Booth, Kellogg and Berkeley. Angela’s interview preparation was invaluable and contributed for my admissions at Booth (with a USD 40k merit scholarship), Kellogg, Berkeley and waitlist spot at Wharton / Lauder.

Finally, I am so supportive of Angela’s & Career Protocol’s work that I have sponsored their services for a dear friend, Ronaldo, from an underprivileged background with aspirations to change education in Brazil. With Career Protocol’s help, he was admitted at MPAs / MPP both at Columbia and the University of Chicago, both of them with extremely generous scholarships.

Carlos Rosis

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